Blue Whale
General Information
The hexadecimal color #0B2D4C, also known as Blue Whale, is a dark, muted shade of blue. It is composed of 4.31% red, 17.65% green, and 29.8% blue. In the RGB color space, it resides closer to blue than red or green, hence its classification. The color has a calming and sophisticated feel, often associated with trust, stability, and professionalism. In color psychology, darker blues are linked to knowledge, power, integrity, and seriousness. It is a popular choice in corporate branding and website design for businesses seeking to project a sense of reliability and expertise. Understanding its composition and psychological impact is crucial for effectively utilizing this color in various design applications.
The color #0B2D4C, also known as Blue Whale, presents some accessibility challenges, especially concerning text and background contrast. When used as a background, it requires light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Insufficient contrast can make content difficult to read for users with visual impairments. Tools like contrast checkers can help verify compliance. Additionally, avoid using this color as the sole means of conveying information; supplement it with text or icons. When used for interactive elements like buttons, ensure sufficient visual cues are present to indicate the interactive state. Considering its darkness, pairing it with brighter, contrasting colors is essential for optimal accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0B2D4C can be used for website headers or navigation bars to create a professional and sophisticated look. Due to its dark nature, it's best paired with white or light-colored text for readability. This color also works well for data visualization, such as charts and graphs, where it can represent a primary category or data series. In user interface design, it could be used for button backgrounds or secondary elements to add depth without distracting from the main content. It's crucial to ensure sufficient contrast with surrounding elements to maintain accessibility.
Interior Design and Fashion
In interior design, #0B2D4C can be used as an accent wall color in a living room or bedroom to create a calming and sophisticated atmosphere. It pairs well with neutral furniture and lighter-colored decor. This color can also be used for upholstery, such as sofas or chairs, to add a touch of elegance to a space. In fashion, #0B2D4C can be used for clothing items like dresses, suits, or outerwear. It's a versatile color that can be dressed up or down, depending on the occasion. It is often used in formal wear or business attire, conveying professionalism and trustworthiness.
Graphic Design
In graphic design, #0B2D4C can serve as a background for posters, brochures, or presentations, lending a sense of authority and depth. When combined with brighter, contrasting colors, it helps key elements stand out. This hue is also suitable for branding materials like logos and business cards, especially for companies aiming to project stability and trustworthiness. Its subtle, understated nature makes it ideal for applications where visual impact is desired without being overwhelming.