Ultramarine

General Information about Ultramarine (#0B1590)

The hex color #0B1590, commonly known as Ultramarine, is a deep, rich blue hue situated within the blue color spectrum. It carries connotations of depth, stability, and sophistication. In the RGB color model, it consists of 4.31% red, 8.24% green, and 56.47% blue. The CMYK representation is 92.31% cyan, 85.42% magenta, 0% yellow, and 43.53% black. Ultramarine's name originates from the pigment derived from lapis lazuli, a semi-precious stone. Historically, it was highly valued and often associated with royalty and religious figures, making it a symbol of wealth and prestige. In modern usage, it's frequently used in design and branding to convey trust, reliability, and authority. Due to its high blue concentration, it often evokes feelings of calmness and serenity, but can also represent sadness or melancholy depending on the context. Understanding its nuances allows designers to harness its power effectively.

The hex color #0B1590, also known as Ultramarine, presents some accessibility challenges, particularly when used as a background or text color. Its dark hue results in low contrast against darker shades, potentially causing readability issues for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for ensuring content is accessible. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #0B1590, it's essential to pair it with a light color such as white or a pale yellow to meet these standards. Furthermore, avoid using it for interactive elements without clear visual cues, as users might struggle to identify clickable areas. Testing with accessibility tools and user feedback is advisable to ensure optimal usability. It also needs to be noted that users with cognitive disabilities may also be affected, especially those with dyslexia or ADHD, so proper design is needed.

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Digital Color Formats

Alternative colors

Applications

• Web Design

  In web development, #0B1590 can be used to create a sophisticated and professional feel for websites, especially in sectors such as finance, technology, or education. It can be used for header backgrounds, button highlights, or navigation menus. When using this color, consider the overall brand identity and target audience. For instance, a technology company might use it to convey innovation and reliability, while an educational institution might use it to project authority and trust. It can also be used for infographics or data visualizations, ensuring that the data is clearly represented and easily understandable.

• Beauty and Cosmetics

  In the beauty industry, Ultramarine can be used to create alluring and mysterious makeup looks. It's commonly used in eyeshadow palettes to create smoky eyes, or as an eyeliner to add a pop of color. The color can be paired with silver or gold accents for a glamorous effect. Its depth and intensity make it ideal for evening wear or special occasions. It can also be used as a nail polish color. Furthermore, the color can be incorporated into packaging design to convey a sense of luxury and sophistication.

• Fashion Design

  In fashion, #0B1590 can be used in elegant evening gowns or as a statement color in accessories such as scarves or handbags. Its versatility allows it to be paired with neutral colors like gray, black, or white for a classic look, or with bolder colors like red or yellow for a more adventurous style. Its association with royalty and sophistication makes it a popular choice for formal wear. Furthermore, the color can be used in patterns such as stripes or florals to add visual interest. It is most suitable for autumn and winter seasons.

Complementary color

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