Ultramarine
About Ultramarine
Ultramarine, represented by the hexadecimal color code #0B1490, is a deep and captivating shade of blue. It is named after the pigment derived from the precious mineral lapis lazuli, reflecting its historical significance and association with luxury. This color resides in the blue spectral region and evokes feelings of calmness, stability, and sophistication. In color psychology, blue is often linked to trust, loyalty, and intelligence, making Ultramarine a popular choice for branding and design projects. Its rich and intense hue can add depth and visual interest to various applications, from web design to fashion. This tone is often associated with knowledge, power and integrity, it is a statement of strength.
The contrast ratio of #0B1490 (Ultramarine) with white is approximately 14.9:1, providing excellent readability for text and other elements. However, its contrast with black is only about 1.4:1, which is insufficient for readability, making black text on an Ultramarine background difficult to read. In terms of accessibility guidelines, this color comfortably meets WCAG AA and AAA standards for text against a white background. When using this color, it's crucial to choose contrasting colors carefully, especially for text and interactive elements, to ensure that content is accessible to users with visual impairments. Considering larger text sizes can improve readability even with lower contrast ratios, but a higher contrast is always preferable. Also, always provide alternative ways to convey the information like using icons, and labels.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Applications
Ultramarine's depth and richness make it an excellent choice for financial applications and websites. It conveys trust, stability, and security, which are essential in the finance industry. The color can be used in charts, graphs, and data visualizations to present information clearly and professionally. It's also suitable for branding materials, such as logos and website headers, to establish a strong visual identity. Furthermore, Ultramarine can be incorporated into the design of banking apps to create a sense of reliability and sophistication.
Fashion Design
In the fashion industry, Ultramarine can be used as a statement color in clothing designs, accessories, and footwear. Its bold and captivating hue can add a touch of elegance and sophistication to any outfit. It works well as a solid color for dresses, suits, and outerwear, or as an accent color in patterns and prints. Ultramarine can also be used in fashion photography and marketing materials to create a visually striking and memorable campaign. It pairs well with neutral colors like white, black, and gray, as well as other vibrant colors like yellow and orange.
Interior Design
In interior design, Ultramarine can be used to create a calming and sophisticated atmosphere in living spaces, bedrooms or offices. The color can be used for wall paint, furniture upholstery, or decorative accessories. Ultramarine works well as an accent color in a room with neutral walls, such as white or gray. It can also be used to create a focal point, such as a statement wall or a large piece of artwork. Moreover, Ultramarine can be paired with other colors like gold, silver, or brass, to create a luxurious and elegant look.