Ultramarine
General Information about Ultramarine (#0B148D)
The color #0B148D, also known as Ultramarine, is a deep, rich shade of blue that evokes feelings of sophistication, depth, and tranquility. It is located in the blue-violet part of the color spectrum and is often associated with royalty, wisdom, and spirituality. This particular hue is created by mixing blue with a hint of purple, resulting in a color that is both calming and captivating. Historically, Ultramarine pigment was derived from the semi-precious stone lapis lazuli, making it one of the most expensive and highly prized pigments during the Renaissance. Today, synthetic versions are readily available, making it more accessible for various applications. In color psychology, Ultramarine is often used to represent trust, loyalty, and stability, making it a popular choice for corporate branding and marketing materials. Its calming properties can also be beneficial in creating a relaxing and serene atmosphere in interior design.
The hex color #0B148D, also known as Ultramarine, presents significant accessibility challenges, particularly in web design. Its dark hue results in very low contrast against typical light backgrounds (like white or light gray), making text or interface elements using this color difficult to read for users, especially those with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. #0B148D falls far short of these recommendations when paired with light backgrounds. To improve accessibility, consider using a much lighter color for text or interactive elements on a #0B148D background or pairing this color with a very light foreground color. Tools like contrast checkers can help determine if a color combination meets accessibility standards. Also, avoid using this color to convey important information without providing alternative cues, such as icons or labels, to ensure that users who cannot distinguish the color are not disadvantaged. Ensuring proper color contrast is crucial for creating inclusive and user-friendly digital experiences.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Ultramarine, with its rich and deep hue, is excellently suited for website headers and footers, providing a sophisticated and professional look. Its intensity can draw the user's eye, making key navigation elements stand out. In branding, it is often used to convey trust, stability, and expertise, which is why many financial institutions and tech companies favor this shade. In interior design, Ultramarine can be incorporated as an accent wall color to add depth and drama to a room, or as upholstery for furniture to create a focal point. When used in fashion, this color can be found in evening wear or formal attire, lending an air of elegance and refinement. The pigment is also commonly used in fine art for creating compelling skyscapes or seascapes, capturing the essence of depth and mystery.
Fashion, Interior Design, and Beauty
In the realm of fashion, #0B148D can be used to create striking and memorable looks. A dress in this color can be incredibly elegant, especially when paired with silver or gold accessories. It can also be used for accessories like scarves or handbags to add a pop of color to a more neutral outfit. In interior design, it is a color that brings depth and sophistication to a space. It can be used for accent walls, furniture upholstery, or decorative accessories like vases and cushions. When used in combination with lighter colors, it creates a balanced and visually appealing environment. In the beauty industry, particularly in makeup, #0B148D can be used to create dramatic eye looks. It works well as an eyeshadow or eyeliner, especially for those with warm undertones in their skin. It can also be used for nail polish to make a bold statement.
Data Visualization
Ultramarine's intense color is suitable for data visualization. The distinct shade allows viewers to easily identify different categories in charts, graphs, and infographics. It can represent important data points, enabling effective communication. When using this hue in information design, ensure adequate contrast with other colors and background to enhance readability. The strong visual presence of Ultramarine can improve data comprehension, but careful consideration of color combinations is necessary to avoid visual fatigue and accessibility problems.