Ultramarine
General Information about Ultramarine (#0B10A9)
Ultramarine, represented by the hexadecimal color code #0B10A9, is a deep and intense blue hue. It is named after the pigment originally derived from the precious mineral lapis lazuli. This pigment was highly valued throughout history, particularly during the Renaissance, making ultramarine one of the most expensive and sought-after colors for artists. Today, synthetic ultramarine is widely available, offering the same vibrant color at a fraction of the cost. This color evokes feelings of depth, stability, and sophistication. It is often associated with royalty, wisdom, and tranquility, making it a popular choice in various design applications, from branding to interior decor.
The color #0B10A9, a deep ultramarine, presents accessibility challenges. Its low lightness value means it offers poor contrast against light backgrounds, making text difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, consider using this color with very light backgrounds or pairing it with light text, ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Furthermore, avoid relying solely on color to convey information; supplement it with text or icons for users who are colorblind. Thoughtful application ensures inclusivity and a better user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Ultramarine (#0B10A9) provides a rich and luxurious feel for branding, especially in tech or finance industries where trust and stability are important. It can be used in logos, website headers, and marketing materials to evoke a sense of professionalism. Furthermore, it pairs nicely with gold or silver accents to give an extra premium look. In user interfaces, consider using it for primary buttons or key call-to-action elements to draw attention while maintaining an air of sophistication. However, use it sparingly to prevent overwhelming the user.
Interior Design
As an accent wall color, #0B10A9 creates a calming yet sophisticated ambiance. It works exceptionally well in bedrooms or studies, promoting relaxation and focus. Pair it with neutral furniture and light wood tones to balance the intensity of the blue. Introduce metallic elements like copper or brass for added visual interest. In textile design, use ultramarine in velvet or silk fabrics for a touch of elegance and luxury. For a bolder look, consider using it as a primary color in smaller spaces like powder rooms or reading nooks.
Beauty & Fashion
Ultramarine can be used to create eye-catching makeup looks, especially for evening events. An ultramarine eyeshadow can add depth and drama to the eyes, especially when paired with golden or bronze tones. For nail art, a glossy ultramarine polish is a sophisticated choice that complements a variety of skin tones. Consider adding glitter or metallic accents for a more festive look. In fashion, ultramarine clothing can make a bold statement, especially in structured pieces like blazers or dresses.