Ultramarine
General Information about Ultramarine (#0B09AB)
The hex color #0B09AB, also known as Ultramarine, is a deep and vibrant shade of blue. It falls within the blue color family, characterized by its strong presence and richness. In the RGB color model, #0B09AB consists of 4.31% red, 3.53% green, and 67.06% blue. This high concentration of blue gives it its distinctive hue. In the CMYK color model, commonly used for printing, it is composed of 94% cyan, 95% magenta, 0% yellow, and 33% black. Ultramarine is often associated with qualities such as depth, stability, trust, and intelligence. Historically, ultramarine pigment was derived from the precious stone lapis lazuli, making it a highly valued color in art and decoration. Today, it continues to be a popular choice in various fields, including web design, fashion, and interior design, due to its striking visual impact and symbolic associations.
The hex color #0B09AB, a deep ultramarine, presents accessibility challenges. Its high saturation and low lightness can cause readability issues, especially for users with visual impairments. When used as text color, a very light color like #FFFFFF (white) is necessary to achieve sufficient contrast according to WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. If #0B09AB is used as a background, consider avoiding text altogether or employing graphic elements that do not rely on fine details. Furthermore, avoid using this color to convey critical information without redundant cues, as colorblind users may not perceive it accurately. Providing alternative cues such as text labels or icons can significantly improve accessibility. In interactive elements like buttons or links, ensure sufficient visual contrast in hover and focus states to aid users navigating with assistive technologies.
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Applications
Web Design and Branding
Ultramarine, represented by #0B09AB, evokes feelings of depth, stability, and trust, making it an excellent choice for branding in financial institutions or tech companies. Its boldness can create a sense of sophistication and reliability. In web design, use it sparingly as an accent color to highlight key elements or call-to-action buttons. It pairs well with neutral colors like white, gray, and beige to create a balanced and professional look. Avoid using it for large blocks of text due to readability concerns. Consider incorporating it into logos, icons, or background patterns to add a touch of elegance and visual interest without overwhelming the overall design. In user interfaces, it can be used for primary navigation elements to guide users and create a consistent brand experience.
Fashion Design
In fashion, #0B09AB can be used as a bold statement color in clothing, accessories, or footwear. A dress in this shade can be eye-catching for evening wear, or an accessory like a handbag or scarf can be a great way to add a pop of color to a neutral outfit. This color can also be used in athletic wear because blue represents trust and responsibility. It can be paired with other bright colors like yellow or pink for a playful look or with neutral colors like black or white for a more sophisticated style. When using it for clothing design, consider the fabric and texture to enhance the color's vibrancy.
Interior Design
In interior design, ultramarine (#0B09AB) can create a dramatic and luxurious ambiance. It can be used as an accent wall color in a living room or bedroom, creating a focal point and adding depth to the space. This shade works well with metallic accents like gold or silver, enhancing its richness and sophistication. When using #0B09AB in interior design, balance it with lighter colors such as white or beige to prevent the room from feeling too dark or overwhelming. Consider incorporating it into furniture pieces, such as a velvet sofa or upholstered chairs, to add a touch of opulence. It can also be used in decorative elements like cushions, curtains, or artwork to bring a sense of calm and serenity to the space.