Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #0b0494, is a deep, vivid blue color known for its rich and intense hue. The name 'ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally derived from the precious gemstone lapis lazuli, imported from faraway lands. Historically, it was highly valued as a pigment in Renaissance paintings due to its brilliance and permanence. Today, synthetic ultramarine is widely available, offering a more affordable alternative while retaining the color's characteristic depth. In color psychology, ultramarine is often associated with qualities like intelligence, trustworthiness, and depth of feeling. It evokes a sense of calmness and stability, making it a popular choice in various design applications, where it represents an elegant richness.
The hex color #0b0494, also known as Ultramarine, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text or interactive elements, it is essential to ensure sufficient contrast against the background. Due to its dark hue, it requires a very light background color to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a color contrast checker is crucial to validate that the chosen color combination is accessible to users with visual impairments. Additionally, avoid relying solely on color to convey information; use text labels or icons to ensure that the content is understandable to all users, including those with color blindness. Consider providing alternative high-contrast themes or allowing users to customize colors to suit their individual needs.
Shades
Digital Color Formats
Alternative colors
- #2e3192
A slightly lighter shade of blue that provides better contrast on white backgrounds while maintaining a similar aesthetic.
- #3d4bff
A more vibrant blue that can be used as an accent color to draw attention to important elements.
- #f0f0f0
This grey can be used as a background color with ultramarine to provide enough contrast.
Applications
Brand Color for Tech Companies
Ultramarine (#0b0494) can serve as a primary brand color for tech companies, invoking feelings of trustworthiness, stability, and innovation. It can be applied to logos, website headers, and application interfaces. The deep blue hue provides a professional look and feel, especially when combined with clean, minimalist designs. For UI/UX design, Ultramarine can define key interactive elements like buttons and links, ensuring they stand out while maintaining a cohesive visual experience. Utilizing lighter tints or shades of Ultramarine can create depth and hierarchy within the interface, guiding the user's eye and enhancing overall usability. It is imperative to check accessibility with other colors.
Accent Color in Interior Design
In interior design, Ultramarine can be used as an accent color in living rooms or bedrooms to create a sense of tranquility and sophistication. Consider painting a feature wall or incorporating Ultramarine-colored throw pillows, curtains, or artwork. It pairs well with neutral colors like beige, gray, and white, as well as natural materials like wood and stone. Ultramarine can also be used in smaller doses in home decor items such as vases, lamps, or rugs to add a pop of color without overwhelming the space. The color brings a calming feel.
Color in Fashion
Ultramarine can be incorporated into a fashion-forward wardrobe, exuding elegance and confidence. A statement Ultramarine dress, blouse, or blazer can instantly elevate an outfit. Pairing Ultramarine with complementary colors like gold or yellow creates a visually striking contrast. In accessories, Ultramarine handbags, scarves, or shoes can add a touch of sophistication. The use of Ultramarine in athletic wear creates a sense of dynamism, while maintaining a sleek aesthetic. Consider pairing the color with white or silver accents for a contemporary look. Ensure the shade complements skin tone.