Ultramarine

General Information about Ultramarine

Ultramarine, represented by the hexadecimal color code #0B0299, is a deep, vivid blue hue. Historically, ultramarine was derived from the precious stone lapis lazuli, making it one of the most expensive and prized pigments. Its name literally means "beyond the sea" because the stone had to be imported from Asia to Europe. Today, synthetic ultramarine is readily available, retaining the color's intensity and beauty. In color theory, ultramarine is considered a cool color, often associated with depth, stability, and trust. It evokes feelings of serenity and intelligence, making it a popular choice in various applications, from art and design to branding and marketing. Its deep and calming tones also mean it is often associated with water and the ocean.

The color #0B0299, a deep ultramarine, presents accessibility challenges, particularly for users with visual impairments. Its low luminance contrast against both white and black backgrounds can make text and interface elements difficult to read. Web developers should avoid using this color for critical text or interactive components without careful consideration of contrast ratios. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text. Using lighter shades of blue or pairing it with high-contrast colors like white or yellow can improve readability. Providing alternative color schemes or allowing users to customize colors can also enhance accessibility for individuals with diverse visual needs. Additionally, developers should test color combinations using accessibility tools to ensure compliance with accessibility standards, making the digital content more inclusive and usable for everyone.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design for Marine Industries

  Ultramarine, with its strong association with the sea and sky, finds extensive use in website designs for companies in the marine, aviation, or travel industries. It can serve as a primary color to evoke feelings of trust, reliability, and vastness. In user interface design, ultramarine can be used for button highlights, progress bars, and navigation elements, creating a visually appealing and consistent experience. Its boldness also makes it appropriate for call-to-action buttons, drawing attention and encouraging user interaction. However, it's important to balance its use with sufficient contrast to ensure accessibility and readability.

• Fashion and Makeup

  Ultramarine's depth and richness make it a versatile choice in the fashion industry. It's often featured in evening wear, formal dresses, and accessories. As a dominant color in clothing, it creates a bold and sophisticated look. In makeup, ultramarine can be used for eyeshadow, eyeliner, or even mascara to add a striking pop of color. It pairs well with neutral tones like gray, black, and white, allowing the ultramarine to stand out. It is also used in athletic wear for the feeling of energy and speed, capturing the limitless energy of the wearer. It is often paired with silver or black for a sleek, modern aesthetic.

• Interior Design

  In interior design, ultramarine can add a touch of drama and sophistication to spaces. It works well as an accent color for walls, furniture, or decorative items. An ultramarine accent wall can create a focal point in a living room or bedroom. It's also suitable for upholstery, rugs, or artwork, adding depth and visual interest. When combined with natural materials like wood and stone, ultramarine can create a balanced and harmonious environment. Lighter shades of blue with grey undertones work well as complementary colors to avoid a stark or overwhelming contrast. It works particularly well in maritime or coastal-themed designs, enhancing the connection to the natural world.

Complementary color

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