Science Blue
General Information about Science Blue
The hex color #0A69CC, also known as Science Blue, is a vibrant and cool-toned blue that leans towards the cyan side of the spectrum. It has a strong presence and can evoke feelings of trust, intelligence, and innovation. In the RGB color model, #0A69CC is composed of 3.92% red, 41.18% green, and 80% blue. In the CMYK color model, it consists of 95% cyan, 49% magenta, 0% yellow, and 20% black. This color is often used in contexts where a sense of trustworthiness and sophistication is desired, and its brightness ensures it can stand out effectively. Science Blue can work well as an accent color or as a primary color, depending on the desired aesthetic.
The color #0A69CC, also known as Science Blue, presents some accessibility challenges, particularly concerning color contrast. When used as text on a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) requirements for sufficient contrast, especially for users with visual impairments. To ensure accessibility, it is crucial to use it with a lighter text color like white or a very light grey to meet the contrast ratios specified in WCAG 2.1 for AA and AAA compliance. Similarly, when #0A69CC is used as a background color, a lighter text color should be used. Using tools to evaluate color contrast ratios is highly recommended during the design process. This will ensure that the color combination is accessible to as many users as possible, including those with low vision or color blindness. Avoid pairing it with dark grays or black text to prevent readability issues.
Shades
Digital Color Formats
Alternative colors
- #3399ff
A slightly lighter blue offers better readability on white backgrounds and provides a more vibrant feel.
- #003366
A darker blue provides a stronger contrast and conveys a sense of trust and stability.
- #6699cc
A desaturated blue can be used as a more muted alternative, especially in designs where the bright Science Blue might be overwhelming.
Applications
Web Call-to-Action Buttons
Science Blue can be used to highlight important aspects of a website or application, such as primary calls to action or key navigation elements. The color should be applied in a way that is consistent with the overall design and user experience of the website. Its vibrant nature makes it suitable for drawing attention to specific areas, but moderation is key to avoid overwhelming the user. When using this color for buttons or links, ensure sufficient padding and clear labels to enhance usability.
Data Visualization
In data visualization, Science Blue can represent a series of data, especially where the data represents something related to trust or reliability. Charts, graphs, and infographics can leverage this blue to make data points clear and engaging. The color works well in combination with other complementary or analogous colors to create visually appealing and informative graphics.
Corporate Branding
Science Blue is commonly used in branding for tech companies, educational institutions, and healthcare providers. This creates an image of innovation, knowledge, and trustworthiness. Logos, website designs, and marketing materials often use Science Blue to create a sense of professionalism and reliability. Combining it with clean typography and modern design elements enhances its effectiveness.