Denim
General Information
The color #0A66C0, commonly referred to as Denim, is a deep shade of blue that evokes feelings of stability, trust, and professionalism. In the RGB color model, it is composed of 3.92% red, 40% green, and 75.29% blue. Denim is often associated with corporate branding, technology companies, and financial institutions due to its serious and reliable connotations. It is a popular choice for websites, logos, and marketing materials where a sense of authority and dependability is desired. The color also lends itself well to data visualization, providing a clear and calming backdrop for displaying information, as well as adding an aesthetic value to data.
The hex color #0A66C0, also known as Denim, presents a moderate level of accessibility challenges. Its contrast ratio against a white background is not high enough to meet the WCAG (Web Content Accessibility Guidelines) AA standard for normal text. This means that using #0A66C0 for text on a white background might be difficult for users with visual impairments to read comfortably. To improve accessibility, it's recommended to use a lighter background color or a darker text color to increase the contrast ratio. Alternatively, using this color for larger text elements (like headings) may be acceptable, as the contrast requirements are less stringent for larger font sizes. When using this color, one should use contrast checking tools to verify compliance with accessibility standards, ensuring that content is usable by as many people as possible. Proper attention to color contrast ensures inclusivity and a better user experience.
Shades
Digital Color Formats
Alternative colors
- #3399ff
A slightly lighter blue that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #003366
A darker shade of blue that provides a stronger contrast against light backgrounds, enhancing readability.
- #6699cc
A muted, desaturated blue that can be used in backgrounds or as an accent color.
Applications
Web Design
Denim can be utilized as a primary color in website designs, particularly for tech companies or corporate websites that want to convey a sense of trust and reliability. The color can be used for headings, buttons, and other key interactive elements to guide user attention. Furthermore, it can be effectively incorporated into charts and graphs to represent data clearly and professionally. When paired with complementary colors like yellow or orange, it can create visually appealing and engaging user interfaces, making the overall experience more pleasant and memorable.
Interior Design
In interior design, Denim can serve as an accent wall color to add depth and sophistication to a room. It pairs well with neutral furniture and can be complemented by lighter shades of blue or gray to create a cohesive and calming atmosphere. Denim-colored textiles, such as curtains or throw pillows, can also be used to introduce subtle pops of color without overwhelming the space. Furthermore, it could be used for painting shelves, doors and furniture.
Fashion and Beauty
Denim is a versatile color in fashion, suitable for both casual and formal wear. It can be used for dresses, suits, and accessories, offering a timeless and classic look. Denim-colored fabrics can be paired with neutral colors like white, beige, or gray, as well as with brighter colors like red or yellow to create stylish outfits. In the context of beauty, Denim can be a great eye-shadow color, combined with lighter and darker blue tones.