Endeavour
General Information about Endeavour (#0A65AA)
The hex color #0A65AA, also known as Endeavour, is a deep, saturated blue that evokes feelings of stability, trust, and intelligence. It belongs to the blue color family, which is often associated with calmness, professionalism, and authority. In the RGB color model, #0A65AA is composed of 3.92% red, 39.61% green, and 66.67% blue. This specific combination creates a shade that is both visually appealing and versatile, making it suitable for a wide range of applications. Endeavour is often used in branding and design to convey a sense of reliability and competence, making it a popular choice for businesses and organizations seeking to establish a strong and trustworthy image. The color is more blue than green or red.
The hex color #0A65AA, also known as Endeavour, presents moderate accessibility challenges. Its contrast ratio against a white background is approximately 4.6:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. When used for smaller text or crucial interface elements, careful consideration should be given to pairing it with lighter text colors such as white (#FFFFFF) or very light grays to ensure readability and usability for users with visual impairments. For larger text (14pt bold/18pt regular and up), the contrast is sufficient. Employing tools to check color contrast is highly recommended during the design process. Alternative color combinations or adjustments to text size and weight may be necessary to fully comply with accessibility guidelines and provide an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
- #3498db
A slightly lighter shade of blue that offers improved readability and accessibility, especially against white backgrounds.
- #08457e
A darker shade of blue that maintains the sophistication of Endeavour while providing better contrast for text and interactive elements.
- #778899
A neutral gray that provides a more muted and subtle background option, enhancing the visibility of other elements.
Applications
Web Design
Endeavour (#0A65AA) can be employed as a primary color in web design for technology companies or educational platforms seeking to convey a sense of innovation and trust. Its calming yet authoritative presence makes it suitable for backgrounds, headers, and call-to-action buttons. Furthermore, it can be used to highlight important information or guide users through a website's navigation, creating a cohesive and engaging user experience. The color is a great choice to pair with fonts such as Open Sans, Lato or Roboto for a professional and trustworthy look.
Interior Design
In the realm of interior design, Endeavour serves as an excellent accent color for creating a serene and sophisticated atmosphere. It can be used on walls, furniture, or decorative items to evoke a sense of tranquility and stability. Paired with neutral tones like beige or gray, #0A65AA can transform a room into a calming retreat. This color is well-suited for bedrooms, offices, or any space where relaxation and focus are desired.
Beauty Industry
In the beauty industry, Endeavour can inspire eyeshadow palettes with cool and calming shades, nail polish collections for those seeking a touch of elegance, or hair color trends for a sophisticated statement. Its versatility allows for various creative applications that evoke calmness and can be paired with silver or gold accessories.