Kaitoke Green
About Kaitoke Green
The hexadecimal color code #0A532B represents a dark shade of green, often referred to as Kaitoke Green. In the RGB color model, it is composed of 3.92% red, 32.55% green, and 16.86% blue. In the CMYK color model, used for printing, it consists of 88% cyan, 0% magenta, 48% yellow, and 67% black. This color has a relatively low saturation and luminance, which gives it a muted and earthy appearance. Kaitoke Green is named after the Kaitoke Regional Park in New Zealand, known for its lush greenery. This color evokes feelings of nature, tranquility, and earthiness. It is often used in designs related to environmental conservation, organic products, and outdoor activities.
The color #0A532B, also known as Kaitoke Green, presents some accessibility challenges, particularly when used as a foreground color against a similarly dark background. Its low luminance value of approximately 0.03 makes it difficult to achieve sufficient contrast ratios as defined by the Web Content Accessibility Guidelines (WCAG). For text to be readable, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #0A532B for text requires careful selection of a very light background color to meet these guidelines. When used for non-text elements, a contrast ratio of 3:1 with adjacent colors is advisable. Ensure sufficient contrast, especially for users with low vision or color deficiencies, by testing color combinations with accessibility tools. Providing alternative visual cues like borders or icons can further enhance usability.
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Applications
Eco-Friendly Website Design
Kaitoke Green is suitable for websites aiming to convey a sense of nature, sustainability, or tranquility. It can be used sparingly for background accents, borders, or as a highlight color for interactive elements. However, due to its low contrast, it should not be used extensively for text or important interface elements. Consider pairing it with lighter complementary colors to ensure readability and accessibility. In graphic design, it's ideal for eco-friendly branding, nature-themed posters, or subtle backgrounds that need a touch of earthy color. It works well in designs related to environmental conservation, organic products, or outdoor activities.
Nature-Inspired Interior Design
In interior design, Kaitoke Green can be used to bring a natural and calming element to a room. It's best used as an accent color for walls, furniture, or decorative elements. Pair it with light neutrals and natural materials like wood and stone to enhance the earthy feel. It's particularly suitable for creating a relaxing atmosphere in bedrooms, living rooms, or studies. In fashion, this color can be used for creating outfits that evoke a sense of sophistication and understated elegance. Consider using it for accessories, such as scarves or handbags, or for creating nature-inspired patterns.
Sustainable Branding
In branding, Kaitoke Green can effectively convey themes of sustainability, health, and environmental responsibility. Its subtle and earthy tone lends itself well to logos, marketing materials, and packaging for organic food brands, eco-friendly products, and wellness services. Use it alongside natural textures and imagery to reinforce the brand's commitment to environmental stewardship and natural living. Its calming and trustworthy appeal makes it suitable for brands aiming to connect with consumers on an emotional level, fostering loyalty and credibility.