Tarawera
General Information about #0A3D49
The hexadecimal color code #0A3D49, also known as Tarawera, is a dark shade of cyan. It is composed of 3.92% red, 23.92% green, and 28.63% blue. In the RGB color model, #0A3D49 has the numerical representation (10, 61, 73). When converted to the CMYK color model, it consists of 86.3% cyan, 16.4% magenta, 0% yellow, and 71.4% black. This color evokes a sense of depth, calmness, and sophistication. It is often associated with nature, particularly water and forests. The color is named after the Mount Tarawera, a volcano near Rotorua, in the North Island of New Zealand. The color is often used in web design and graphic design to create a sense of elegance and trust.
The color #0A3D49, also known as Tarawera, presents some accessibility challenges, especially when used as a background color for text. Due to its dark nature, it requires light text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Using a lighter shade of green, blue, or even a pastel color for text can significantly improve accessibility. When using this color for interactive elements, such as buttons or links, ensure that hover and focus states are clearly distinguishable to aid users with visual impairments and those navigating with keyboards or other assistive technologies. Testing with accessibility tools is crucial to identify and rectify any potential issues.
Shades
Digital Color Formats
Alternative colors
- #165b69
A slightly lighter shade of teal provides better contrast for text while maintaining a similar aesthetic.
- #34568b
A desaturated blue offers a calming alternative that's easier on the eyes for extended viewing.
- #191970
Midnight blue is a safe alternative, very dark and easier to read white text on.
Applications
Website Design
Tarawera provides a sophisticated backdrop for website headers or footers, especially when paired with minimalist typography and ample white space. Its depth evokes a sense of professionalism and trust, making it suitable for corporate websites or portfolios. Consider using it as an accent color for interactive elements to draw attention without overwhelming the user interface. The color also works effectively in data visualizations, where its subdued nature allows the data to take center stage. Complementary colors like shades of orange or gold can be used to create a balanced and visually appealing design.
Interior Design
In interior design, #0A3D49 can be used to create a calming and serene atmosphere in bedrooms or living rooms. It works well as an accent wall color, especially when balanced with lighter neutral tones. Incorporating natural elements like wood and plants can enhance the color's organic feel, creating a space that feels both stylish and inviting. Use it in upholstery or throw pillows to add a touch of elegance to a room. Metallic accents, such as gold or copper, can further elevate the space, creating a luxurious and sophisticated ambiance.
Fashion
When used in fashion, #0A3D49 can serve as a versatile base for building a wardrobe. It works well in business casual attire, such as blazers or trousers, providing a polished and professional look. Paired with lighter colors like cream or beige, it creates a sophisticated and timeless outfit. Accessorize with jewelry in gold or silver tones to add a touch of elegance. In more casual settings, consider using it in outerwear or knitwear for a comfortable yet stylish appearance. Its understated nature allows it to be easily incorporated into various styles, from minimalist to bohemian.