Tarawera
General Information about #0A3C53
The hexadecimal color #0A3C53, also known as Tarawera, is a dark, muted shade of cyan-blue. In the RGB color model, it consists of 3.92% red, 23.53% green, and 32.55% blue. The color is often associated with feelings of depth, stability, and sophistication. In color psychology, blues are generally linked to tranquility and trust, but darker shades can also convey a sense of formality and reserve. The name Tarawera possibly hints at the color's resemblance to the waters of Lake Tarawera in New Zealand, known for its deep blue hues. This hex code is frequently used in designs aiming for a calm, serious, and professional appearance. Its CMYK values are 88%, 28%, 0%, and 67%.
The hex color #0A3C53, also known as Tarawera, presents some accessibility challenges, especially when used for text or interactive elements. Its low lightness value (around 10%) means it requires careful consideration of contrast ratios. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is needed for normal text and 3:1 for large text against its background. Using #0A3C53 for text on a white background will likely fail these criteria. To improve accessibility, pair #0A3C53 with very light colors, such as shades of off-white or pale yellow. For interactive elements like buttons, ensure sufficient visual cues besides color alone are present, such as borders or text labels, to aid users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0A3C53 can be effectively used for website headers, footers, or sidebars to create a sense of depth and sophistication. It pairs well with lighter text colors, such as off-white or light gray, to ensure readability. For interactive elements, consider using it as a background color for buttons or links, but always ensure sufficient contrast with the text color to meet accessibility standards. Furthermore, #0A3C53 can serve as a subtle accent color in data visualizations or infographics, providing a sophisticated touch without overwhelming the content.
Branding and Visual Identity
#0A3C53, reminiscent of deep ocean waters, lends itself well to branding and visual identity projects aiming for a sense of reliability and trustworthiness. It can be applied in logo design, corporate stationery, and marketing materials to convey stability and professionalism. Moreover, in the fashion industry, #0A3C53 could be utilized as a base color for sophisticated outerwear or as an accent color in accessories, invoking an aura of timeless elegance and understated luxury. Its calming effect makes it perfect for brands related to wellness and mindfulness.
Interior Design
In interior design, #0A3C53 can be used to create a calming and sophisticated atmosphere in living spaces or bedrooms. It works well as an accent wall color, paired with lighter neutral tones for the other walls to balance the room. This color can also be incorporated into furniture upholstery, such as sofas or armchairs, adding a touch of elegance to the decor. For smaller accents, consider using it in decorative items like cushions, vases, or artwork to create visual interest without overwhelming the space. In office environments, using #0A3C53 can evoke professionalism and focus.