Tarawera
General Information about #0A3353
The hex color #0A3353, also known as Tarawera, is a dark shade of blue with strong undertones of navy and depth. It belongs to the family of cool colors and conveys a sense of stability, trust, and professionalism. In the RGB color model, it is composed of 3.92% red, 20% green, and 32.55% blue. In the CMYK color model, it is made up of 88% cyan, 38% magenta, 0% yellow, and 67% black. This particular combination of RGB and CMYK values results in a color that is often associated with corporate branding, particularly in industries seeking to project an image of reliability and sophistication. The color name 'Tarawera' may evoke images of deep, serene waters, further adding to its calming and stable qualities.
The hex color #0A3353, also known as Tarawera, presents several accessibility considerations, especially in web design. Its dark hue means that it requires light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #0A3353 as a background, lighter colors such as whites, yellows, or light greens should be used for the foreground text to meet these contrast requirements. Failure to provide adequate contrast can result in a poor user experience, particularly for users with visual impairments. Ensure all interactive elements meet minimum size requirements for ease of use, and always test color combinations with accessibility tools to avoid usability issues. Avoid using this color as the sole method to convey important information; supplement it with text or icons.
Shades
Digital Color Formats
Alternative colors
- #1e4a77
A slightly lighter shade of blue that still provides a professional look but with better readability in certain contexts.
- #2a52be
A more vibrant blue that can be used to add a pop of color while maintaining a dark base.
- #333333
A dark gray provides a neutral and accessible alternative for backgrounds or text.
Applications
Web Design
In web design, #0A3353 can be used for website headers, navigation bars, and background elements. Its dark, sophisticated tone evokes a sense of professionalism and trust. It is well-suited for sites in the finance, legal, and technology sectors where credibility is important. By using #0A3353, you establish a consistent brand identity, particularly when used alongside complementary colors such as light grays or off-whites. This color should be paired with contrasting text and carefully considered for users with visual impairments.
Interior Design
In interior design, Tarawera can be incorporated as an accent wall color in living rooms or home offices to create a calming atmosphere. Use this color in upholstery for sofas or chairs in minimalist and modern homes. This dark blue also looks great in bedrooms for bedding, rugs, or decor. It provides a grounding element when combined with lighter and warmer colors. The deep hue creates a serene environment that is perfect for relaxation and contemplation.
Fashion
In fashion, #0A3353 can be used for creating sophisticated and elegant outfits. It is ideal for evening wear, suits, or as a base color for accessories like handbags and shoes. This color conveys a sense of professionalism and authority, making it suitable for business attire. Additionally, it can be paired with metallic or jewel-toned accents to create a striking and luxurious appearance, enhancing the wearer's overall style and confidence in various social and professional settings.