Blue Whale
General Information about #0A2B4E
The hexadecimal color #0A2B4E, often referred to as "Blue Whale," is a deep, muted shade of blue with subtle hints of gray and green. It belongs to the family of dark blue colors and evokes feelings of calmness, stability, and sophistication. In the RGB color model, #0A2B4E is composed of 3.92% red, 16.86% green, and 30.59% blue. This combination results in a color that is both understated and visually appealing. In the world of color psychology, deep blues are often associated with trust, loyalty, and intelligence. Therefore, #0A2B4E can be a popular choice for brands and designs aiming to convey these qualities. Its relatively low saturation gives it a serious, professional look and feel, making it versatile for use in various contexts, from corporate branding to web design.
The hex color #0A2B4E, also known as Blue Whale, presents some accessibility challenges, especially in text applications. Its low luminance makes it difficult to achieve sufficient contrast against lighter backgrounds like white or light gray. According to WCAG guidelines, sufficient contrast is essential for readability, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #0A2B4E for text on a white background might not meet these criteria, potentially causing discomfort or hindering comprehension. To improve accessibility, consider pairing it with much lighter colors or using it for larger elements where the contrast requirement is less stringent. Alternatively, you could lighten the color itself to increase its contrast ratio. When using this color for interactive elements like buttons or links, ensure that hover and focus states provide a clear visual distinction for users relying on keyboard navigation or screen readers. Always test color combinations with accessibility tools to verify compliance.
Shades
Digital Color Formats
Alternative colors
- #346886
A lighter shade of blue that provides better contrast against white backgrounds, improving readability and accessibility.
- #6c757d
A neutral gray that complements #0A2B4E well and offers a safer option for text-based content, ensuring sufficient contrast.
- #008080
A dark cyan that provides a nice alternative and some contrast to the given color
Applications
Web Design
In web design, #0A2B4E can serve as a primary brand color for companies aiming to convey trust, stability, and professionalism. It can be effectively used in website headers, navigation bars, and call-to-action buttons to create a cohesive and visually appealing user interface. Due to accessibility concerns it's recommened not to use it for text. The color's association with depth and sophistication makes it suitable for financial institutions, tech companies, and educational platforms seeking to establish credibility and a strong online presence. Using this dark shade carefully will make any application modern.
Corporate Branding
#0A2B4E is an excellent choice for corporate branding, particularly for businesses that want to project an image of reliability and expertise. This color can be incorporated into logos, business cards, and marketing materials to create a consistent and recognizable brand identity. The deep blue hue is often associated with authority and knowledge, making it ideal for professional service firms, consulting agencies, and legal practices. Using this tone can help businesses convey competence and instill confidence in their clients.
Interiour Design
The Blue Whale color is often used in interiour design to generate a maritime look and feel. Used in bed rooms and bathrooms it gives a modern and elegant style. Combining the color with gold tones gives the design an extravagant touch.