Blue Whale
About Hex Color #0A2B4D (Blue Whale)
The hexadecimal color code #0A2B4D, also known as Blue Whale, represents a dark shade of blue. It is composed of 3.92% red, 16.86% green, and 30.2% blue. In the RGB color model, this translates to 10 red, 43 green, and 77 blue. The color is often associated with calmness, stability, and depth. In terms of perception, dark blues tend to evoke feelings of trust, security, and authority. This color is commonly used in corporate branding, web design, and interior decor to convey a sense of professionalism and reliability. The hexadecimal system provides a standardized way to represent colors across various platforms and applications, ensuring consistency in visual appearance. Understanding the composition of colors like #0A2B4D allows designers and developers to effectively utilize them in their creative projects.
The hex color #0A2B4D, also known as Blue Whale, presents some accessibility challenges, particularly when used as text on a white or light-colored background. Its low luminance value (dark shade) means that it has a low contrast ratio against standard white (#FFFFFF). According to WCAG guidelines, sufficient contrast is crucial for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To improve accessibility, consider using #0A2B4D with a lighter shade of text or as a background color with a very light text to ensure sufficient contrast. Tools like contrast checkers can help assess the contrast ratio between foreground and background colors. Additionally, avoid relying solely on color to convey important information, as users with color blindness may not be able to distinguish it. Provide alternative cues such as text labels or icons to ensure inclusivity. Proper contrast enhances usability for all users, including those with low vision or color deficiencies.
Shades
Digital Color Formats
Alternative colors
- #346ab7
A lighter shade of blue that provides better contrast against white backgrounds.
- #808080
A neutral gray that works well as a background color and offers good readability with dark text.
- #333333
A darker shade of gray that works as a good background color with white text on top of it, to improve contrast.
Applications
Web Design and Branding
In web design, #0A2B4D can serve as a sophisticated background for headers or sidebars, creating a sense of depth and professionalism. It's particularly effective when paired with contrasting text colors like white or light yellow to ensure readability. Consider using it for interactive elements like buttons or links to add a subtle touch of elegance. In branding, #0A2B4D can be incorporated into logos or website themes to convey trust, stability, and intelligence. Ensure that the color is consistent with the brand's overall message and values. Additionally, in data visualization, this color can be used to represent certain data sets.
Interior Design and Fashion
In interior design, #0A2B4D can be used as an accent wall color in living rooms or bedrooms, creating a calming and relaxing atmosphere. It pairs well with natural materials like wood and stone, as well as metallic accents like gold or silver. Consider using it for upholstery or throw pillows to add a pop of color to neutral-toned furniture. In fashion, #0A2B4D can be incorporated into evening wear or formal attire, exuding sophistication and elegance. It complements a variety of skin tones and can be paired with jewelry or accessories in complementary colors like gold or silver.
Marketing and Data Visualization
In data visualization, #0A2B4D could effectively highlight key information, create a serious and trustworthy impression, and offer a contrast to lighter colors. In marketing materials, such as brochures and presentations, it could signal professionalism and trustworthiness. The color's ability to convey seriousness might make it appropriate for sectors like finance or technology, where projecting confidence is essential. When selecting #0A2B4D, thinking about the target audience and the intended message will help to enhance its effectiveness in creating visual communications that are both aesthetically pleasing and emotionally resonant.