Firefly
General Information about Firefly (#0A2A27)
The hexadecimal color code #0A2A27, also known as Firefly, represents a dark shade of green. It is composed of 3.92% red, 16.47% green, and 15.29% blue. In the RGB color model, this translates to 10 red, 42 green, and 39 blue. Its hue angle is 174.3 degrees, saturation is 61.76%, and lightness is 9.8%. This color is often associated with nature, tranquility, and sophistication. Due to its low saturation and dark nature, it can be used in designs to create a calming and subtle aesthetic, commonly applied in website backgrounds and logos for brands aiming to convey a sense of environmental consciousness. The web-safe counterpart for Firefly is typically considered to be colors with slightly adjusted values to ensure consistency across different browsers and display settings.
The color #0A2A27, also known as Firefly, presents some accessibility challenges due to its low luminance. Its dark nature can lead to insufficient contrast when used as text against a white or light-colored background, making it difficult for users with visual impairments to read. To ensure readability and accessibility, it's essential to pair Firefly with much lighter colors for text or user interface elements. Following WCAG guidelines for contrast ratios is crucial. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to meet Level AA compliance. For Level AAA, even higher contrast ratios are necessary. Using tools to check contrast ratios can help ensure that color combinations meet accessibility standards, enhancing usability for all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
In web design, Firefly (#0A2A27) can be effectively used for creating a sophisticated and calming atmosphere. It is particularly well-suited for backgrounds of websites related to nature, wellness, or environmental conservation. Its dark, muted tone provides a sense of depth and tranquility. When used in conjunction with lighter, contrasting colors for text and interactive elements, Firefly can enhance the overall user experience. Consider using it for headers, footers, or as an accent color to draw attention to specific sections of a website. The key is to balance its darkness with ample light elements to maintain readability and visual appeal.
Branding for Organic Products
Firefly's earthy tone makes it an excellent choice for branding related to organic products and eco-friendly initiatives. The deep green evokes a sense of sustainability and environmental responsibility. When incorporated into logos, packaging, and marketing materials, Firefly can help communicate a brand's commitment to nature and ethical practices. Complementary colors like light beige or cream can be used to enhance the natural aesthetic, creating a cohesive and visually appealing brand identity. It is important to use the color strategically to maintain a consistent and recognizable brand image that aligns with the company's values and mission.
Fashion Design
The color Firefly can be used in fashion to create a sense of subtle sophistication and understated elegance. As an accent color, it pairs well with both neutral tones and bolder hues, offering versatility in styling. It can be applied in various ways, such as in accessories like scarves or bags, or as the primary color for garments designed for a sophisticated yet grounded look. Additionally, Firefly can be incorporated in the design of outdoor wear, evoking a sense of nature and adventure while maintaining a touch of refinement.