Downriver
General Information about #0A2853
The hexadecimal color #0A2853, often referred to as "Downriver", is a deep, muted shade of blue. It resides within the blue color family but possesses a certain richness and depth that sets it apart from brighter blues. This color evokes feelings of calmness, stability, and sophistication. In color psychology, dark blues are often associated with trust, intelligence, and authority, making #0A2853 suitable for applications where these qualities are desired. The color is composed of 3.92% red, 15.69% green and 32.55% blue. It's a popular choice for branding and design projects that aim to project a sense of professionalism and reliability. Its subdued nature allows it to be versatile and work well with a variety of other colors.
The hex color #0A2853, also known as Downriver, presents specific accessibility considerations, particularly concerning color contrast. When used as a background color, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to comply with WCAG guidelines. Tools like contrast checkers can help verify compliance. Furthermore, avoid relying solely on color to convey important information; use text labels or icons to provide alternative cues for users with color vision deficiencies. Proper implementation of ARIA attributes can also enhance accessibility for screen reader users, ensuring that the color's purpose is programmatically determinable. Thoughtful application of this deep hue can create visually appealing designs that are also inclusive.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that still maintains a sense of depth but provides better contrast against dark text.
- #a8a29e
A neutral gray that can be used as a background color to complement #0A2853 without competing for attention.
- #4169e1
A lighter blue that offers better contrast in user interfaces, particularly for interactive elements.
Applications
Website Design for Finance and Education
Downriver (#0A2853) can serve as a primary color in website designs for financial institutions or corporate entities that want to convey trust, stability, and professionalism. It can be used for navigation bars, headers, and key call-to-action buttons, complemented by lighter shades of blue or neutral colors for text and background elements. The deep, rich hue evokes a sense of reliability, making it suitable for organizations seeking to build credibility with their audience. The specific hue also makes it appropriate in website designs for educational institutions and non-profit organizations.
Interior Design Accent Color
In interior design, #0A2853 can be used as an accent wall color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It pairs well with lighter-colored furniture and metallic accents like gold or silver. The color's depth can make a room feel cozier and more intimate. Consider using it in spaces intended for relaxation and contemplation, such as reading nooks or home offices. This color evokes feelings of stability and peace.
Fashion Design for Evening Wear
In the realm of fashion, Downriver can be incorporated into evening wear or formal attire to add a touch of elegance and sophistication. It can be used for dresses, suits, or accessories like scarves and handbags. The color is particularly flattering on individuals with cool undertones. When styling this color, consider pairing it with metallic accessories or neutral-colored shoes to create a balanced and polished look. The shade exudes sophistication.