Downriver
General Information
The hexadecimal color #0a2654, often referred to as 'Downriver', is a deep, saturated shade of blue. It is composed of 3.92% red, 14.9% green, and 32.94% blue. The color is often associated with calmness, depth, and sophistication. In color psychology, deep blues like #0a2654 can evoke feelings of trust, security, and intelligence. The color is frequently used in corporate branding and web design to convey a sense of professionalism and stability. Its relative darkness means that it is best used with lighter colors to provide contrast. 'Downriver' can be used with many shades and can be used for all kinds of purposes and applications.
The hex color #0a2654, also known as Downriver, presents some accessibility challenges, especially concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a lighter color such as #FFFFFF (white) or #f0f0f0 as a background provides better readability. It is advisable to use color contrast checking tools to verify compliance with accessibility standards. For users with visual impairments, relying solely on color to convey information is not advisable; therefore, alternative cues such as text labels or icons should be provided.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Downriver can serve as a sophisticated background color for headers or footers, providing a professional and calming feel. It pairs well with lighter text colors like white or pale yellows. It can also be used for navigational elements, such as sidebars, to create a clear visual hierarchy. Its depth makes it suitable for data visualizations, like charts and graphs, where subtle variations in shading can represent different data points. The color evokes trust and stability, so it could be applied to the financial sector or insurance industry.
Interior Design
In interior design, #0a2654 can be utilized as an accent wall color in living rooms or bedrooms to create a serene and contemplative atmosphere. It also works well for upholstery fabrics on sofas or armchairs, adding a touch of elegance. The color complements natural wood tones and metallic accents like gold or bronze. It can be used for decoration such as vases or picture frames to create depth and elegance. The calming nature of the color also makes it a good option for nurseries.
Beauty
In the beauty industry, Downriver could be used as an eye shadow color for creating smoky eye makeup looks, or as a nail polish shade for a sophisticated and understated style. As an eye shadow it works really well for deep skin tones. It can be combined with silver or gold shades for a glamourous look. As an accent color in packaging, the color can convey a sense of luxury. Because the color is often associated with maturity, this can also be a good fit for aging cosmetics.