Downriver
General Information about #0A2157
The color #0A2157, often referred to as Downriver, is a deep, dark shade of blue, evoking feelings of depth, stability, and sophistication. In the RGB color model, it consists of 3.92% red, 13.92% green, and 34.12% blue. It's a color that is frequently associated with trust, authority, and intelligence, making it a popular choice for branding in various industries. From a psychological standpoint, dark blues can be calming and promote a sense of security. It is often used in professional settings to convey reliability and competence. In design, this color can add a touch of elegance and gravitas, particularly when paired with contrasting colors to create visual interest and balance.
The hex color #0A2157, also known as Downriver, presents significant accessibility challenges due to its very dark hue. When used as a background color, it necessitates extremely light text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Considering this color's darkness, achieving this contrast level requires careful selection of a contrasting color. It is imperative to test color combinations using accessibility tools to verify compliance and ensure that content is accessible to users with visual impairments. Failure to do so can result in content that is difficult or impossible for some users to read, leading to a poor user experience. Providing alternative color schemes or allowing users to customize colors can also improve accessibility.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that provides better contrast against white text while maintaining a similar aesthetic.
- #334155
A neutral gray that can serve as a more accessible background color, pairing well with darker text.
- #2d549f
This color is easier to read if used as text in smaller font sizes.
Applications
Web Design
In web design, #0A2157 can be used sparingly for header backgrounds or as an accent color to convey a sense of sophistication and depth. Due to its darkness, it's best paired with ample white space and light-colored text to maintain readability. It can also be used for interactive elements like buttons or links, providing a subtle yet distinct visual cue to users. When incorporating this color, designers should prioritize accessibility and ensure sufficient contrast with surrounding elements to enhance user experience.
Interior Design
In interior design, Downriver (#0A2157) can be used to create a moody and sophisticated atmosphere. It is often seen in accent walls, furniture upholstery, or decorative accessories. To balance the darkness, it's essential to incorporate lighter colors and textures, such as creams, whites, or natural wood tones. Metallic accents, like gold or silver, can add a touch of glamour and reflect light, preventing the space from feeling too somber. The color works particularly well in studies, home theaters, or bedrooms, where a sense of tranquility is desired.
Corporate Branding
Downriver (#0A2157) is an excellent choice for corporate branding, especially for companies that want to project an image of stability, trustworthiness, and professionalism. It can be used in logos, website designs, and marketing materials to create a cohesive and recognizable brand identity. Paired with complementary colors like gold or silver, it can convey a sense of luxury and prestige. The color's association with depth and intelligence makes it suitable for financial institutions, law firms, and technology companies.