Downriver

General Information about #0A204D

#0A204D, also known as "Downriver", is a deep, saturated blue color that evokes feelings of calmness, depth, and sophistication. It belongs to the blue color family, specifically a dark shade that borders on navy. This hue is often associated with stability, trust, and intelligence, making it a popular choice for corporate branding and professional settings. In color theory, #0A204D can be described using the RGB (Red, Green, Blue) model as having low red and green values and a moderate blue value, resulting in its characteristic deep blue appearance. It is also defined by its hexadecimal code #0A204D, which is commonly used in web design and digital applications to represent this precise color. This color can create a sense of formality and elegance while still maintaining a touch of approachability.

The color #0A204D, often referred to as "Downriver," presents some accessibility challenges primarily due to its dark nature. When used as a background color, it's crucial to ensure that any text or interactive elements placed on top of it have sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for normal-sized text to meet WCAG AA standards, and 7:1 for AAA compliance. For large text (14pt bold or 18pt regular), a contrast ratio of 3:1 is acceptable. To improve accessibility, consider pairing #0A204D with lighter colors such as off-white, light gray, or even muted pastel shades. Avoid using other dark colors or colors with low saturation alongside it, as this can make content difficult to read for users with visual impairments. Also, provide alternative visual cues, such as underlines or icons, for links and interactive elements to ensure they are easily identifiable.

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Alternative colors

Applications

• Web Design

  In web design, #0A204D can be effectively used for creating a sophisticated and professional look. It's particularly well-suited for header backgrounds, navigation bars, or as an accent color to highlight important sections of a website. The dark hue provides a strong sense of depth and can make content stand out when paired with lighter text. For instance, a technology company might use this color for its website to convey reliability and innovation. In UI design, it can be used for dark mode interfaces, providing a comfortable viewing experience for users in low-light conditions. Care should be taken to maintain sufficient contrast with text and interactive elements to ensure readability and usability.

• Interior Design

  In the realm of interior design, #0A204D can serve as a bold and elegant choice for accent walls, furniture, or decorative elements. This deep blue hue adds a touch of sophistication and can create a calming and serene atmosphere in a room. It pairs well with neutral colors like beige, gray, and white, as well as with natural materials such as wood and stone. Consider using it in a living room to create a cozy and inviting space or in a bedroom for a restful and tranquil ambiance. It also works well in studies or home offices, where its calming effect can enhance focus and productivity. Accessorize with metallic accents like gold or silver to add a touch of luxury.

• Beauty and Fashion

  Within the beauty and fashion industries, #0A204D can be utilized to make powerful statements. Imagine a makeup palette featuring this shade for creating a dramatic smoky eye or an eyeliner color that provides a sophisticated and defined look. In fashion, this color can be incorporated into evening wear, such as dresses or suits, to exude elegance and confidence. It can also be used as an accent color in accessories like handbags, scarves, or jewelry. Its versatility allows it to be paired with a wide range of colors, from warm earthy tones to cool pastels, making it a valuable addition to any fashion collection. Consider using it in nail polish for a chic and understated manicure.

Complementary color

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