Tangaroa
General Information about Tangaroa (#0A203A)
The hex color #0A203A, often referred to as Tangaroa, is a dark shade of blue that evokes feelings of depth, stability, and sophistication. It belongs to the blue color family, known for its association with calmness, trustworthiness, and intelligence. In the RGB color model, #0A203A is composed of 3.92% red, 12.55% green, and 22.75% blue. In the CMYK color model, it consists of 83% cyan, 45% magenta, 0% yellow, and 77% black. This color is frequently used in designs where a sense of seriousness and professionalism is desired. It is a popular choice for corporate branding, websites, and print materials. The name "Tangaroa" itself is a Polynesian term, adding an exotic and perhaps even spiritual element to the color's character.
The hex color #0A203A, also known as Tangaroa, presents some accessibility challenges due to its dark nature. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Using a color contrast checker is crucial to verify compliance. Furthermore, consider users with visual impairments; avoid relying solely on color to convey information. Supplement color with text labels or icons. Also, remember to test your designs with assistive technologies like screen readers to ensure the information is properly conveyed. When using this color for interactive elements, ensure the focus state is clearly visible.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains a sophisticated feel but offers improved contrast with white text.
A dark grey that provides a neutral background and better readability compared to Tangaroa.
As an alternative, a dark teal can provide a sophisticated but slightly more vibrant look while retaining accessibility, especially if paired with very light accents.
Applications
Web Design Background
In web design, Tangaroa can serve as a sophisticated background color for headers or footers, especially for websites aiming for a professional or corporate look. It pairs well with lighter accent colors like whites or creams for text and highlights. In user interface design, it could be used for sidebars or navigation menus, providing a calming and focused environment for users. However, contrast considerations are critical when implementing it with interactive elements.
Interior Design Accent
In interior design, Tangaroa can be used to create a cozy and intimate atmosphere in bedrooms or living rooms. It works well as a wall color, especially when combined with lighter furniture and accessories to balance the darkness. It can also be used in smaller doses, such as for accent walls or decorative elements, to add depth and richness to a space. Furthermore, in fashion, this dark blue can be used for elegant dresses or suits, often paired with silver or gold accessories.
Data Visualization
In data visualization, Tangaroa can serve as a background color for charts and graphs, allowing data points to stand out prominently. Use lighter colors for the data itself and avoid complex patterns to ensure clarity. Ensure that the contrast between the data elements and the background is sufficient for readability. The color could also be used for infographics where a serious and sophisticated style is required. But remember, the data elements are more important so choose wisley the contrast.