Tangaroa
General Information about Tangaroa
The color #0A1A41, also known as Tangaroa, is a deep, dark shade of blue. In the RGB color model, it is composed of 3.92% red, 10.2% green, and 25.49% blue. This composition gives it a cool and mysterious feel. Tangaroa is often associated with qualities like depth, stability, and trustworthiness. It is named after the Māori god of the sea, reflecting its association with the ocean's depths. Its hex code makes it suitable for digital applications, and it is used across many creative fields. In color psychology, dark blues can represent knowledge, power, integrity, and seriousness, making it a popular choice for corporate branding and design.
The hex color #0A1A41, known as Tangaroa, presents some accessibility challenges, especially concerning color contrast. When using this dark shade of blue in web design, it's crucial to ensure sufficient contrast against text and other interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Light text colors like white (#FFFFFF) or bright shades of yellow or green are potential options to achieve the needed contrast. Tools such as WebAIM's contrast checker can assist in verifying contrast ratios. Using #0A1A41 for large graphical elements or as a background color for light images can be effective, but thoughtful consideration of its impact on users with visual impairments is essential.
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Digital Color Formats
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Applications
Corporate Branding
Tangaroa, with its depth and sophistication, makes it an excellent choice for creating a luxurious and trustworthy brand identity. It can be used in logos, website backgrounds, and marketing materials to evoke feelings of stability and confidence. In web design, pairing it with a contrasting color like gold or a bright cyan can create a visually appealing and professional look. The color is suitable for financial institutions, law firms, or any business wanting to convey a sense of reliability.
Interior Design
This deep blue is perfect for creating a calming and serene atmosphere in interior design. It can be used as an accent wall color in bedrooms or living rooms. When combined with natural materials like wood and soft textures like wool, it helps to bring a sense of tranquility and relaxation to a space. It's also suitable for creating a nautical theme, especially when paired with white and sandy beige tones. Adding metallic accents like brass or copper can enhance its luxurious feel.
Fashion Design
Tangaroa can be employed in the fashion industry to design sophisticated and elegant garments. It works wonderfully for evening wear, suiting, or accessories like handbags and shoes. Combine it with neutral colors like gray or black for a classic look, or with jewel tones like emerald green or ruby red for a more dramatic effect. The color adds a touch of refinement and understated luxury, making it ideal for high-end brands and collections.