Ultramarine
General Information
The color #0A178E, commonly known as Ultramarine, is a deep, rich shade of blue. It is characterized by its high saturation and low lightness values, making it a visually impactful and somewhat dramatic color. Ultramarine derives its name from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally sourced from the precious gemstone lapis lazuli, imported from distant lands. Historically, Ultramarine was highly valued and often reserved for important artistic works, such as religious paintings. In modern color theory, Ultramarine is associated with qualities such as trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It's a versatile color that can evoke feelings of calmness, stability, and security.
The color #0A178E, also known as Ultramarine, presents significant accessibility challenges, especially in web design. Its dark hue results in very low contrast against standard light backgrounds, making text or interactive elements difficult for users with visual impairments to perceive. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. To improve accessibility, it's recommended to pair this color with very light shades, such as white or very pale yellow. Furthermore, consider providing alternative color schemes for users with specific visual needs. Using tools to measure contrast ratios can help ensure compliance with accessibility standards, enhancing the overall user experience for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine (#0A178E) can be used sparingly to highlight key interactive elements, such as buttons or links, provided there is sufficient contrast with the background. It is well-suited for creating a sense of depth or sophistication in layouts. For data visualization, this color can represent specific categories or emphasize crucial data points. In branding, Ultramarine can convey feelings of trust, security, and professionalism. However, it should be used judiciously to avoid overwhelming users with excessive darkness. Careful consideration of typography and spacing is essential to maintain readability and visual balance when using this color.
Beauty
In the beauty industry, Ultramarine (#0A178E) can be incorporated into eye makeup to create a bold and dramatic look. As an eyeshadow, eyeliner, or mascara, it provides a striking contrast, especially for individuals with lighter eye colors. In nail polish, Ultramarine offers a rich and sophisticated choice. When used in hair color, it produces an intense and unique statement. However, due to its strong pigmentation, application requires precision to avoid staining. It is often combined with other colors to create gradient or ombre effects, allowing for creative and personalized beauty expressions.
Fashion
In fashion, Ultramarine (#0A178E) evokes a sense of elegance and sophistication. It is often seen in formal wear, such as evening gowns and suits, where its depth and richness can make a powerful statement. As an accent color, it complements neutral tones like gray, black, and white, adding a touch of luxury. When used in accessories like scarves or jewelry, Ultramarine can serve as a focal point, drawing attention to the wearer's personal style. It pairs well with metallic accents such as silver or gold, enhancing its opulent appeal. In casual wear, Ultramarine can be incorporated into denim or knitwear to add depth and character.