Ultramarine
General Information about #0A1491 (Ultramarine)
The color #0A1491, also known as Ultramarine, is a deep and rich shade of blue. It is a dark, slightly desaturated color that evokes feelings of trust, stability, and intelligence. In the RGB color model, #0A1491 is composed of 3.92% red, 7.84% green, and 56.86% blue. In the CMYK color model, it consists of 93.11% cyan, 86.27% magenta, 0% yellow, and 43.14% black. This color is often associated with depth, wisdom, and serenity, making it a popular choice for branding, web design, and interior decoration. The name 'Ultramarine' originates from the Latin 'ultramarinus', meaning 'beyond the sea', as the pigment was originally imported from Asia. It is also widely used in fine art and graphic design to evoke a sense of sophistication and elegance.
The color #0A1491, a deep ultramarine, presents certain accessibility challenges, particularly in text-based applications. When used as a text color, it requires careful consideration of the background color to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using #0A1491 on a white or very light background may not meet these contrast requirements, making it difficult for users with visual impairments to read the text. To improve accessibility, it is recommended to pair #0A1491 with a very light color or a contrasting hue. Additionally, avoid using this color for essential information or interactive elements without sufficient contrast. Colorblind users might also perceive this color differently, so consider incorporating additional visual cues such as icons or text labels to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0A1491 can be used to create a sophisticated and trustworthy feel, particularly in finance or corporate websites. It can be applied to header backgrounds, navigation menus, or as an accent color to highlight important elements. However, it's important to use it sparingly and balance it with lighter colors to prevent the design from feeling too heavy or overwhelming. For example, pairing it with a light gray or off-white can create a professional and modern look. In UI design, it can be effective for buttons or progress bars, but always ensure sufficient contrast with the text and surrounding elements for optimal usability.
Interior Design and Fashion
In interior design, ultramarine can be utilized to create a bold and dramatic statement. It can be used as an accent wall color in a living room or bedroom to add depth and visual interest. When using it in a smaller space, consider balancing it with lighter furniture and accessories to prevent the room from feeling too enclosed. In fashion, #0A1491 can be incorporated into clothing or accessories to add a touch of elegance and sophistication. It works well with neutral colors like gray, black, or white, as well as metallic accents like gold or silver.
Branding
In branding, Ultramarine (#0A1491) communicates trust, stability, and intelligence, making it a great choice for financial institutions or tech companies. It can be used for logos, websites, and marketing materials to convey a sense of professionalism and reliability. The deep blue hue can evoke feelings of security and confidence, which are essential for building customer trust. Furthermore, Ultramarine can be effectively paired with complementary colors or lighter shades of blue to create a cohesive and visually appealing brand identity. Careful consideration of typography and layout will further enhance the brand's message.