Arapawa
General Information about #0A0970 (Arapawa)
The hex color #0A0970, also known as Arapawa, is a dark, desaturated blue-purple color. It resides in the blue hue range but possesses a certain depth due to its low saturation and darkness. Hex codes are used to represent colors in HTML, CSS, and other digital design contexts. The # symbol indicates that the following characters represent a hexadecimal number. In this case, 0A represents the red component, 09 represents the green component, and 70 represents the blue component. The relative absence of red and green, combined with the strong presence of blue, gives the color its characteristic hue. This color is perceived as calm, serious, and can evoke feelings of trust and stability, making it suitable for various professional applications.
The hex color #0A0970, also known as Arapawa, presents potential accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to ensure readability, adhering to WCAG guidelines for contrast ratios. Conversely, if used as text, a significantly lighter background is crucial. Failure to meet these contrast requirements can hinder users with visual impairments, making content difficult or impossible to perceive. Designers should utilize contrast checking tools to validate their color choices and consider providing alternative color schemes to accommodate a wider range of user needs. Careful consideration of font size and weight can also mitigate some contrast issues, but should not be solely relied upon.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast against white backgrounds, making it more accessible for users with visual impairments.
A brighter, more vibrant blue that can be used as an accent color to draw attention to specific elements on a page.
A more neutral tone, suitable for backgrounds or elements where a subtle color is needed.
Applications
Fashion Design
Arapawa (#0A0970) evokes a sense of depth, mystery, and sophistication. Its intense, dark blue-purple hue makes it suitable for creating dramatic and luxurious designs in the fashion industry. Consider using it for evening gowns, formal wear, or as an accent color in accessories. The color pairs well with silver, gold, or even contrasting bright colors like fuchsia or yellow to create a memorable statement. It's a bold choice that can convey confidence and exclusivity.
Web Development
In web development, #0A0970 can be employed to create visually appealing and engaging websites, particularly for businesses aiming to project trust and authority. It works exceptionally well for backgrounds, headers, or call-to-action buttons. However, careful attention must be paid to text contrast to ensure readability. A lighter font color, such as white or a pale yellow, is recommended. Additionally, consider using this color sparingly, as too much dark blue can overwhelm the user.
Corporate Branding
Arapawa can serve as a primary color in branding for companies that want to be seen as reliable, innovative, and forward-thinking. The color could be applied to logos, marketing materials, and website design. It works especially well for companies in the technology, finance, or education sectors. Pair it with lighter, complementary colors to create a balanced and professional visual identity. Make sure the design conveys the core values and message effectively.