Ultramarine
General Information about Ultramarine
The hex color #0A019A, also known as Ultramarine, is a deep and intense shade of blue. It belongs to the blue color family and is often associated with feelings of depth, stability, and sophistication. In the RGB color model, #0A019A is composed of 3.92% red, 0.39% green, and 60.78% blue. This particular blend results in a dark, almost royal hue that can evoke a sense of luxury and formality. Ultramarine has a long history in art and design, dating back to its use in ancient pigments. It remains a popular choice for creating visually striking designs across various mediums, from digital graphics to interior decor, because of its ability to convey both power and elegance. Its unique and rich hue makes it a valuable addition to many design palettes.
The color #0A019A, a deep ultramarine, presents significant accessibility challenges. Its very low luminance results in extremely poor contrast against common background colors like white, making text and interactive elements nearly illegible for users with visual impairments. To ensure accessibility, it's crucial to pair this color with very light hues, ideally near-white shades, for text or interface elements. Meeting WCAG (Web Content Accessibility Guidelines) contrast ratios is essential. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Using tools to check contrast ratios and simulating the experience for users with different visual impairments can greatly improve the inclusive design of any digital content incorporating this color. Furthermore, relying solely on color to convey information should be avoided; supplementary cues such as text labels or icons are necessary for broader accessibility.
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Applications
Cosmetic Packaging
Ultramarine, with its depth and sophistication, is ideal for creating a sense of luxury and exclusivity in cosmetic packaging. Its rich hue evokes feelings of opulence and refinement, making it perfect for high-end skincare and makeup products. When used in beauty product design, #0A019A can enhance the perceived value and appeal of the product, contributing to a premium brand image. This color is also suitable for creating eye-catching displays in retail environments, drawing attention to the products and conveying a sense of elegance and quality. The use of ultramarine can help a brand stand out in a competitive market.
Website Design
In website design, #0A019A can be effectively used for headers, navigation bars, or accent colors to create a sophisticated and professional look. Due to its dark nature, it's crucial to ensure sufficient contrast with text and other elements for accessibility. Ultramarine can also be used to highlight call-to-action buttons or important information, drawing the user's attention. Using this color sparingly and strategically can enhance the overall visual appeal of the website, creating a memorable and engaging user experience. Careful consideration of the color scheme is necessary to ensure that the color complements the overall design and branding.
Fashion Design
Ultramarine can be used in fashion to create a bold and sophisticated statement. A garment in this color will stand out. Accessories in this color work well with neutral colors. Using the color as part of patterns on fabrics can generate interesting designs.