Bahama Blue

General Information about Bahama Blue

The hex color #096992, also known as Bahama Blue, is a dark cyan-blue color, often associated with feelings of calmness, tranquility, and professionalism. In the RGB color model, it is composed of 3.53% red, 41.18% green, and 57.25% blue. In the CMYK color model, it consists of 94% cyan, 28% magenta, 0% yellow, and 43% black. The hue angle is 196.2 degrees, the saturation is 93.8%, and the lightness is 30.4%. Bahama Blue is often used in branding and web design to evoke a sense of trust and reliability, making it a popular choice for businesses in industries such as finance, healthcare, and technology. It's also commonly used in interior design to create calming and relaxing environments, such as bedrooms and bathrooms. The color's association with water makes it appropriate for organizations in the marine or tourism industries. Due to its darker nature, the color requires careful consideration of color contrast in order to comply with accessibility guidelines.

The hex color #096992, also known as Bahama Blue, presents some accessibility challenges, especially when used as a foreground color against a white or very light background. Its relatively low luminance value (around 14%) means that the contrast ratio might not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient readability. For body text, a contrast ratio of at least 4.5:1 is recommended, and for large text (14pt bold or 18pt regular), a ratio of 3:1 is generally acceptable. Therefore, when employing #096992, it is crucial to pair it with a light color that significantly differs in luminance. Options include whites, very light yellows, or pale greens. Utilizing a color contrast checker is essential to ensure compliance with accessibility standards. It's also vital to consider users with visual impairments, who may struggle to distinguish between colors with low contrast. Using this color for decorative elements or larger graphical components is generally safer than using it for critical text or interactive elements.

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Digital Color Formats

Alternative colors

Applications

• Web Design for Tourism

  Bahama Blue, with its depth and tranquility, is an excellent choice for website headers and navigation bars, particularly for businesses in the tourism or marine industries. Its calming effect creates a welcoming and professional atmosphere. Further, it can be used as a background color for call-to-action buttons, especially when paired with contrasting text colors. This color choice helps to guide the user's eye and encourages interaction. It is also appropriate for website footers and sidebars, providing a cohesive and visually appealing design. When incorporated into the design of infographics, charts and data visualizations, Bahama Blue contributes to a sense of credibility and trustworthiness, conveying statistical information with clarity and sophistication. The same principles apply to the creation of corporate presentations, documents and reports.

• Serene Interior Design

  In interior design, Bahama Blue can be used to create a serene and relaxing atmosphere in bedrooms or bathrooms. It pairs well with natural materials like wood and stone, as well as neutral colors such as white and gray. This color helps in creating a cohesive and balanced space that promotes relaxation. It can also be used as an accent color in living rooms or dining rooms, adding a touch of sophistication and elegance. When used sparingly, it can create a focal point without overwhelming the space. Accessories like cushions, throws, and artwork in Bahama Blue can be integrated to bring subtle hints of color that complement the existing interior. It can be strategically implemented in areas where a calming and harmonious environment is desired.

• Branding & Marketing

  Bahama Blue can be effectively used in brand logos and marketing material, particularly when the brand identity is related to water, nature, or tranquility. The color conveys reliability and trustworthiness, making it suitable for companies operating in sectors such as finance, healthcare, or environmental conservation. In marketing brochures and pamphlets, Bahama Blue can be used as a background color for text, headings, and graphic elements, providing a professional and inviting appearance. It can be used in infographics and data visualizations to highlight key statistics. In social media marketing, Bahama Blue can be used to create a consistent brand aesthetic, including profile images, banners, and post backgrounds.

Complementary color

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