Endeavour

#0964AB

General Information about #0964AB

The hex color #0964AB, also known as Endeavour, is a deep, muted shade of blue. In the RGB color model, it is composed of 3.53% red, 39.22% green, and 67.06% blue. In the CMYK color model, it consists of 95% cyan, 42% magenta, 0% yellow, and 33% black. This color often conveys feelings of trust, stability, and professionalism. In color psychology, blues are associated with calmness, security, and order. Endeavour, with its deeper tone, can also suggest sophistication and authority. This color finds common application in corporate branding, web design, and visual representations where reliability and competence are crucial messages to convey.

The hex color #0964AB, also known as Endeavour, presents some accessibility considerations for web developers. Its relatively dark hue means that using it as a background color necessitates light text to ensure sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to comply with WCAG (Web Content Accessibility Guidelines). Using tools to measure contrast ratios is crucial. When used for text, #0964AB should be paired with lighter backgrounds. Conversely, if used as a highlight color, ensure adjacent elements provide adequate contrast. Careful consideration of colorblindness is also necessary; simulate different types of colorblindness to ensure information is still conveyed effectively. Providing alternative visual cues, like underlines or icons, can further enhance accessibility for all users.

Shades

Digital Color Formats

RGB
9 100 171
RGB9 100 171
Red
Green
Blue
HSL
206.3deg 90% 35.29%
206.39035.29HSL
Hue
Saturation
Lightness
HWB
206.3deg 3.53% 32.94%
206.33.5332.94HWB
Hue
Whiteness
Blackness
hex#0964AB
rgb9 100 171
hsl206.3deg 90% 35.29%
cmyk94.74% 41.52% 0% 32.94%
hwb206.3deg 3.53% 32.94%
xyz-d650.12 0.12 0.4
oklch0.4949 0.136 249.96
oklab0.4949 -0.05 -0.13
CMYK
94.74% 41.52% 0% 32.94%
94.7441.52032.94CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.12 0.12 0.4
0.120.120.4XYZ
X
Y
Z
OKLCH
0.4949 0.136 249.96
0.49490.136249.96LCH
Lightness
Chroma
Hue
OKLAB
0.4949 -0.05 -0.13
0.4949-0.05-0.13LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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