Endeavour
General Information about Endeavour (#0963AB)
The color #0963AB, also known as Endeavour, is a deep, rich blue hue that evokes feelings of trust, stability, and professionalism. It belongs to the blue color family and is often associated with corporate branding, technology, and maritime themes. In color psychology, blue is known for its calming and reassuring qualities, making it a popular choice for businesses aiming to convey reliability and security. This particular shade of blue has a certain depth and sophistication, setting it apart from lighter, more playful blues. Its hexadecimal code, #0963AB, indicates its composition of red, green, and blue light, with relatively low red and green values compared to blue. Endeavour, being a darker color, absorbs more light and reflects less, which contributes to its serious and grounded feel.
The Endeavour color, #0963AB, presents some accessibility challenges due to its relatively low luminance. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. It's crucial to test color combinations using accessibility tools to confirm compliance. Visually impaired users might struggle to distinguish content against backgrounds with inadequate contrast. Additionally, avoid using this color to convey critical information without accompanying text or visual cues, as colorblind individuals may not perceive it accurately. Providing alternative cues like icons or text labels is important to improve accessibility. When used for links ensure a contrast of 3:1 against surrounding text and 4.5:1 for the color on focus.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Endeavour can be used as a primary color for headers and navigation bars to create a professional and trustworthy aesthetic. Its depth provides a sense of stability. The color helps to create visually pleasing experiences on user interfaces. The hex color can be used on backgrounds of websites to add an authentic look. When used for buttons, it prompts users to click on them.
Fashion Design
Endeavour can be utilized in fashion design for creating sophisticated and stylish outfits. It’s suitable for both casual wear and formal attire, exuding elegance and confidence. The use of Endeavour can be adopted for both male and female clothing. The color creates a sense of calmness and stability.
Interior Design
In interior design, Endeavour can be used as an accent color for walls, furniture, or decorative elements to introduce a touch of sophistication. It pairs well with neutral colors like white, gray, and beige, creating a balanced and harmonious atmosphere. The color can be implemented in bedrooms and living rooms to create a modern style. The hex color also can be integrated in kitchens.