Tory Blue

General Information about Tory Blue

The hex color #0950AB, also known as Tory Blue, is a deep, saturated shade of blue that evokes feelings of trust, stability, and intelligence. In the RGB color model, it is composed of 3.53% red, 31.37% green, and 67.06% blue. It is commonly associated with corporate branding, academic institutions, and government organizations due to its professional and authoritative appearance. Tory Blue can be effectively used to create a sense of reliability and competence in designs. Its depth makes it suitable for backgrounds and accents, while its rich tone makes it memorable. When used thoughtfully, Tory Blue can enhance the visual appeal and credibility of a wide range of projects, from websites to printed materials.

The hex color #0950ab, also known as Tory Blue, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 0.02 means that it offers very little contrast against a white background. According to WCAG (Web Content Accessibility Guidelines) standards, sufficient contrast is crucial for readability. Text using #0950ab on a white background would fail the AA and AAA contrast ratio requirements, making it difficult for many users to read comfortably. To improve accessibility, consider pairing #0950ab with significantly lighter colors, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Additionally, avoid using #0950ab for interactive elements without clear visual cues, as users may struggle to identify them. Alternative color combinations and the use of contrasting borders or outlines can greatly enhance the accessibility of designs incorporating #0950ab.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Tory Blue can be used to create a sense of trust and professionalism. It is suitable for headings, buttons, and accents, especially when paired with complementary colors or lighter shades to ensure readability and accessibility. Using it sparingly as a background color for certain sections can add depth without overwhelming the user. Consider using it for navigation bars or call-to-action buttons on websites related to finance, education, or technology.

• Fashion

  In fashion, Tory Blue can be used for formal wear, such as suits or dresses, to exude confidence and sophistication. It also works well as an accent color in accessories like scarves, ties, or handbags. Combining it with neutral colors like gray, white, or beige can create a balanced and elegant look. In sportswear, it can be used for branding and accents, providing a touch of elegance to performance wear.

• Interior Design

  In interior design, Tory Blue can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, living rooms, or home offices. It can be used as an accent wall color or in furniture upholstery. Pairing it with warm neutrals like cream or beige can add warmth and balance to the space. Accessorizing with gold or silver accents can enhance the luxurious feel of the room.

Complementary color

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