Deep Fir
General Information about Deep Fir
The hex color #093401, also known as Deep Fir, is a very dark shade of green. In the RGB color model, it is composed of 3.53% red, 20.39% green, and 0.39% blue. In the CMYK color model, it is composed of 83% cyan, 0% magenta, 98% yellow, and 80% black. This color leans heavily towards green, with a near absence of blue and a small amount of red. Its darkness is primarily due to the high black component in CMYK. Deep Fir evokes a sense of nature, earthiness, and potentially even secrecy or depth. It can be associated with forests, foliage, and a feeling of being grounded. However, its dark nature necessitates careful consideration of its use in design, particularly regarding contrast and accessibility.
The hex color #093401, also known as Deep Fir, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely low luminance value of just 0.011 makes it difficult to distinguish from black or other very dark colors. According to WCAG (Web Content Accessibility Guidelines) standards, it fails all contrast ratio tests against both light and dark text. This means that using #093401 for text or important graphical elements on a website would render them virtually invisible to many users. To ensure accessibility, avoid using this color for text or interactive elements. If it's a critical part of the design, pair it with extremely light colors to achieve an acceptable contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider providing alternative high-contrast themes or color palettes to further improve accessibility for all users.
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Applications
Website Design for Nature-Themed Content
Deep Fir (#093401) can be effectively used in website design to evoke a sense of nature, depth, and tranquility, particularly in themes related to forestry, environmental conservation, or organic products. It's suitable for backgrounds or accent elements where subtlety is desired, and where it does not impact readability. For instance, it can be used as a background for website sections featuring high-quality images of forests or natural landscapes, creating a cohesive and immersive user experience. However, ensure sufficient contrast with foreground elements like text and interactive components to maintain accessibility. It can also be implemented as a subtle accent color in logos, icons, or graphical elements to reinforce a brand's connection to nature and sustainability.
Accent Color in Interior Design
In interior design, Deep Fir (#093401) can serve as a grounding, natural accent to bring a sense of calm and the outdoors inside. It's best utilized in small doses, such as on throw pillows, artwork, or painted accents on furniture, rather than as a dominant wall color due to its darkness. When paired with lighter, warmer neutrals like creams or light woods, it can create a balanced and inviting space. This color evokes a sense of serenity, ideal for creating relaxing atmospheres in bedrooms or reading nooks. Complementary materials could include natural fibers like jute or linen and live plants to enhance the organic feel.
Branding For Companies
Deep Fir (#093401) can find use in branding for companies that want to present a grounded, natural image. This shade can evoke feelings of reliability, and connections to the earth. It might be used as part of a broader palette in logo design, marketing materials, or in-store decor. However, due to its deep saturation, it should usually be reserved for accents, combined with lighter and brighter colors to create contrast and maintain clarity. Ideal uses might be for brands dealing in organic food, outdoor equipment, or environmental consulting. When choosing this color, be sure to consider its cultural associations, and how it works on various display mediums and print.