Downriver
General Information about #091D4E
The hex color #091D4E, often referred to as "Downriver," is a deep, dark shade of blue that evokes feelings of calmness, stability, and sophistication. In the RGB color model, it consists of 9 red, 29 green, and 78 blue. This color is frequently used in design to represent trustworthiness, intelligence, and authority. Its dark nature makes it suitable for backgrounds or accents where a sense of depth and formality is desired. The color is also associated with the night sky and deep ocean, adding to its aura of mystery and profundity. In branding, this color can convey a sense of reliability and professionalism, making it a popular choice for financial institutions and technology companies.
The hex color #091D4E, also known as Downriver, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires very light text to ensure sufficient contrast for readability, ideally achieving a contrast ratio that meets WCAG guidelines (minimum 4.5:1 for normal text and 3:1 for large text). This dark color can be problematic for users with visual impairments who may struggle to distinguish elements. Therefore, it's essential to use contrast checking tools to verify compliance. Additionally, avoid using #091D4E for critical interactive elements or links without clear visual cues to differentiate them from surrounding text. Consider providing alternative high-contrast themes to enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains a similar aesthetic but offers improved contrast against white text.
A desaturated blue that can be used for backgrounds without overpowering other elements on the page.
A brighter blue that can be used for accents and interactive elements to draw attention.
Applications
Web Design
In web design, #091D4E can be used to create a sophisticated and calming atmosphere. It is especially suitable for websites related to finance, technology, or corporate services. The color can be applied to headers, footers, or sidebars to provide a professional and trustworthy feel. However, it should be balanced with lighter colors to prevent the website from feeling too dark or heavy. Proper use of white space and contrasting text colors is crucial for readability and visual appeal when using this dark hue.
Interior Design
In interior design, #091D4E can be used as an accent color in rooms with a modern or minimalist style. It pairs well with neutral colors like gray, white, and beige. The color can be applied to walls, furniture, or decorative items to add depth and character to a space. Consider using it sparingly to avoid overwhelming the room. Good lighting is essential to showcase the color's richness and prevent the room from feeling too dark.
Fashion
In fashion, #091D4E is a versatile color that can be used for both casual and formal wear. It is a great alternative to black and can be paired with a variety of colors, including white, gray, and pastel shades. This color is often used in elegant and sophisticated designs. It can be used for dresses, suits, or accessories to create a polished and refined look. The deep blue provides a touch of mystery and is perfect for creating a strong and confident presence.