Ultramarine
General Information about Ultramarine (#090D92)
Ultramarine, represented by the hexadecimal color code #090D92, is a deep, intense shade of blue. It is often associated with qualities such as depth, stability, and authority. In color psychology, dark blues like Ultramarine are thought to evoke feelings of trust, security, and intelligence, making it a popular choice for branding and corporate designs. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the original pigment was derived from the mineral lapis lazuli, imported from distant lands. This color's richness and depth make it suitable for various applications, from web design to fashion, although its dark nature requires careful consideration of contrast and accessibility.
The color #090D92, also known as Ultramarine, presents significant accessibility challenges, especially in text-based applications. Its very dark hue results in low contrast against standard white backgrounds, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, it is recommended to pair this color with much lighter shades for text or interactive elements. For example, using white or very light yellows or greens can create a more accessible experience. Avoid using #090D92 for crucial information or actions without ensuring adequate contrast. Careful consideration of color combinations is essential to ensure that web content is accessible to all users, regardless of their visual abilities. Testing with accessibility tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that provides better contrast against white backgrounds, enhancing readability while maintaining a sense of depth and sophistication.
A softer, muted blue that offers a calming and accessible alternative, suitable for backgrounds and larger text elements.
A bright vibrant blue that works great with dark backgrounds for high contrast.
Applications
Web Design
In web design, Ultramarine (#090D92) can be used as a primary color for website headers or navigation bars to create a sense of trust and authority. It is effective for highlighting key sections of a website or drawing attention to important calls to action. However, due to its darkness, it should be used sparingly for text to avoid readability issues, unless paired with high-contrast colors like white or yellow. Consider using it for backgrounds or graphic elements, combined with lighter, more accessible text colors, to create a balanced and visually appealing website design.
Interior Design
In interior design, Ultramarine (#090D92) can be used as an accent color to add depth and sophistication to a room. It works well in small doses, such as in decorative pillows, artwork, or accent walls. It can be paired with lighter neutrals like beige or gray to create a balanced and calming atmosphere. Avoid using it as the dominant color in a room, as it can make the space feel dark and enclosed. Instead, use it strategically to add pops of color and create visual interest.
Fashion
In fashion, Ultramarine (#090D92) can be used to create elegant and sophisticated looks. It works well in evening wear or formal attire, adding a touch of luxury and sophistication. It can be paired with metallic accents like gold or silver to enhance its richness. Consider using it in accessories like scarves or handbags to add a pop of color to a more neutral outfit. When using it in clothing, be mindful of the overall silhouette and choose fabrics that complement the color's depth.