Ultramarine
About Ultramarine (#090D8F)
The color #090D8F, also known as Ultramarine, is a deep, rich shade of blue. It belongs to the blue color family and is often associated with feelings of calmness, authority, and trust. In the RGB color model, it is composed of 3.53% red, 5.1% green, and 56.08% blue. Its CMYK values are 0.94, 0.90, 0.00, 0.44. Ultramarine's hexadecimal code #090D8F is commonly used in web design and graphic design. This color is used to create contrast in websites and can be used for branding to convey sophistication. Its association with the ocean and sky makes it very attractive for creative projects. Ultramarine, rooted in lapis lazuli, is the truest and most precious of blues.
The color #090D8F, a deep ultramarine, presents significant accessibility challenges. Its low luminance of 3.82 cd/m² results in poor contrast against standard white backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color falls far short, making text difficult to read for users with visual impairments. To improve accessibility, consider pairing it with much lighter shades. White, light yellows, or light blues would offer better contrast. Implementing text shadows or using a thicker font weight might offer minor improvements but are unlikely to meet accessibility standards alone. A thorough assessment using accessibility tools is crucial to ensure readability and inclusivity for all users. Also, avoid using it for crucial interactive elements without proper contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
Ultramarine, with its depth and richness, finds excellent use in website headers and footers. Its calming yet authoritative presence can establish a strong brand identity. The color could be used to create a sense of trust and security. When used in headers, it sets a professional tone for the website. In footers, it provides a grounding effect. This use would be most effective when paired with readable, high-contrast text, preferably in white or a very light shade, to comply with accessibility standards and to ensure a pleasant and accessible user experience.
Fashion and Graphic Design
In the realm of fashion, ultramarine can be used as an accent color in clothing designs or as the primary color for evening wear. Its luxurious appearance adds an element of sophistication and elegance. A silk scarf, a velvet blazer, or a flowing gown in this shade can be visually stunning. Accessories in gold or silver complement ultramarine beautifully, enhancing its richness. Furthermore, in graphic design, it can serve as a background for posters and flyers, especially those promoting events of high prestige or with a focus on the creative arts. The color should be used strategically.
Interior Design Accent
Ultramarine blue can be used in interior design to create a luxurious and sophisticated atmosphere. Consider painting an accent wall in a living room or bedroom to add depth and visual interest. Pair it with neutral colors such as white, gray, or beige to balance the intensity of the blue. Ultramarine can also be incorporated through furniture, such as a velvet sofa or decorative pillows. Metallic accents, like gold or silver, can further enhance the opulent feel. Proper lighting will also allow you to showcase the colors.