Dark Blue
General Information about #090ADD
#090ADD is a dark shade of blue. It is composed of 3.53% red, 3.92% green, and 86.67% blue. In the RGB color model, this translates to R:9, G:10, B:221. This hex code is often perceived as a color associated with depth and sophistication. Converting #090ADD to other color spaces, in the CMYK color model, it is C:96, M:95, Y:0, K:14. The hue is 239 degrees, the saturation is 92.2% and the lightness is 45.1%. Due to the high blue concentration, it is primarily used in applications where a sense of stability and trust needs to be conveyed, often being employed by tech companies or financial institutions. The color's dominance of blue evokes feelings of calmness and security, and its darkness allows it to be both professional and elegant.
The color #090ADD, a dark blue, presents some accessibility challenges, primarily due to its low luminance. When used as a background color, it necessitates very light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet AA compliance. Using this dark blue with darker shades or even moderately light colors can result in text that is difficult or impossible for users with visual impairments to read. Careful consideration of color pairings is crucial. Testing with accessibility tools that measure contrast ratios is essential during the design process. Providing alternative high-contrast themes can also enhance usability for all users, especially those with low vision or color blindness. Furthermore, avoid using color alone to convey important information; always supplement color cues with text or icons.
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Applications
Financial Branding
Dark blue hues like #090ADD evoke feelings of trust, security, and stability, making them ideal for financial institutions' websites and marketing materials. The color can be used in website headers, footers, and call-to-action buttons to create a professional and dependable image. Furthermore, it can be incorporated into data visualizations to highlight key information in reports and presentations, enhancing comprehension and reinforcing the company's commitment to accuracy and clarity. Using dark blue in branding can effectively communicate a sense of reliability and expertise to potential clients and investors.
UI Design for Professional Apps
In user interface design, #090ADD can serve as an excellent primary color for elements like navigation bars, buttons, and icons, especially in applications aimed at professionals or enterprise users. Its depth provides a sophisticated touch while maintaining readability when paired with appropriate light text. The color can also be used to create a sense of depth and hierarchy in the interface, guiding the user's eye to important actions or information. However, care should be taken to ensure that sufficient contrast is maintained to meet accessibility standards, preventing eye strain and ensuring usability for all users.
Fashion Design
In fashion, a dark blue like #090ADD can be used to create elegant and timeless pieces. It works well for formal wear, such as suits, dresses, and evening gowns, as well as for more casual items like sweaters and jeans. The color pairs well with a variety of other colors, including white, gray, and gold, allowing for versatile styling options. Dark blue garments project an image of sophistication and professionalism, making them suitable for both work and social occasions. Furthermore, dark blue accessories can add a touch of understated elegance to any outfit.