Ultramarine
General Information about #090AAB
The hexadecimal color code #090AAB represents a dark shade of blue, often described as ultramarine. In the RGB color model, it consists of 3.53% red, 3.92% green, and 67.06% blue. This significant presence of blue gives the color its characteristic hue. The color is often associated with depth, stability, and trust. In color theory, it evokes feelings of calmness and serenity. It is frequently used in branding and design to convey a sense of authority or reliability. Understanding the composition of #090AAB in different color models (RGB, CMYK, HSL) helps designers effectively integrate it into various projects, taking into account how it may appear on different screens and printed materials. Its relatively low brightness also impacts its usability as a background or text color.
The color #090AAB, a deep shade of ultramarine, presents several accessibility considerations for web development. Its low luminance value means it requires careful pairing with text and other interface elements. Using this color as a background necessitates very light text (white or near-white) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards for color contrast ratios. Similarly, if used for text, a very light background is essential. Avoid using #090AAB for critical interactive elements without a clear visual indicator and sufficient contrast, as users with visual impairments may struggle to perceive them. Ensure that any interactive elements using this color have alternative cues, such as labels or icons, to convey their purpose. Thoroughly test your designs with assistive technologies to guarantee accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Navigation
Ultramarine, similar to #090AAB, is frequently employed in website headers and navigation bars to establish a sophisticated and trustworthy brand image. Its depth evokes reliability and stability, making it suitable for corporate websites, financial institutions, or educational platforms. When incorporated effectively, it can reinforce a sense of professionalism and authority. In user interface design, ultramarine can highlight primary calls to action, create a distinctive brand identity, and draw users' eyes to critical elements on the page, ensuring users can easily interact with the website.
Cosmetic Packaging
This color is used in cosmetic packaging and branding to convey elegance, luxury, and scientific innovation. The deep blue suggests quality and cutting-edge technology in skincare or beauty products. It can also be used for eye shadow, eyeliners, or mascara products to provide a vivid, striking look. Brands looking to communicate authority and quality often lean into these deeper blue hues.
Fashion Design
Ultramarine can be used in fashion design to create sophisticated and elegant garments. It is well suited for evening wear, formal attire, or statement pieces. It is frequently found in menswear collections, particularly in suits, jackets, and accessories such as ties and pocket squares. It also works well in casual wear, such as knitwear and denim, and is a staple color in nautical-inspired collections. Due to its ability to blend with different colours, ultramarine can also be used as a statement garment.