Ultramarine
About Ultramarine
The hex color #090A8F, commonly referred to as Ultramarine, is a deep, saturated blue hue. It belongs to the blue color family and is characterized by its strong presence and depth. In the RGB color model, #090A8F consists of 3.53% red, 3.92% green, and 56.08% blue. This composition results in a color that is predominantly blue, evoking feelings of calmness, stability, and sophistication. Ultramarine historically refers to a pigment derived from lapis lazuli, a rare and expensive gemstone, which explains its association with luxury and high art. Today, synthetic versions provide the same vivid color at a more accessible cost. The color is often used to represent trust, intelligence, and authority. In color psychology, it is also associated with introspection and focus.
The hex color #090A8F, also known as Ultramarine, presents significant accessibility challenges, particularly in web design. Its extremely dark hue results in very low contrast against a standard white background, making text and other elements difficult to read for users with visual impairments. According to WCAG guidelines, this color combination would fail most contrast ratio tests. To improve accessibility, it is essential to pair this color with much lighter shades for text or interactive elements. Consider using tints of white or very pale yellows to ensure readability. Avoid using this color for crucial visual information without sufficient contrast. Thoughtful application of color contrast checkers during design is crucial when incorporating such a deep shade into a user interface to comply with accessibility standards and provide an inclusive experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent Color
Ultramarine (#090A8F) can be used as an accent color in web design to highlight key elements or sections. Due to its dark nature, it works best when paired with lighter colors to ensure readability and contrast. Consider using it for button backgrounds, header accents, or as a subtle background shade in specific content blocks. It evokes a sense of sophistication and depth, suitable for professional or creative websites. Avoid using it for large blocks of text to maintain accessibility and user comfort. Its richness can add a touch of elegance when used sparingly and thoughtfully throughout a website's design.
Interior Design Accent
In interior design, Ultramarine (#090A8F) can be used to create a dramatic and sophisticated atmosphere. It's often employed in accent walls, furniture upholstery, or decorative accessories such as vases and artwork. Because it's a deep and intense color, it works best in rooms with ample natural light to prevent the space from feeling too dark or enclosed. Pair it with lighter neutrals like creams, grays, or whites to balance the intensity and create a harmonious environment. Metallic accents like gold or silver can enhance the luxurious feel of Ultramarine.
Fashion and Formal Wear
Ultramarine (#090A8F) is an amazing color to use in fashion, especially in formal wear. The darkness of the blue creates a sense of sophistication and can make any outfit look high end. It is a great choice for any special occasion. Pair it with gold or silver jewelry.