Ultramarine
General Information about Ultramarine
The color #090794, also known as Ultramarine, is a deep, rich shade of blue within the blue-violet color range. It has a low saturation and a low brightness. In the RGB color model, it is composed of 3.53% red, 2.75% green, and 58.04% blue. In the CMYK color model, it consists of 93.9% cyan, 95.3% magenta, 0% yellow, and 42% black. Ultramarine is often associated with depth, stability, and wisdom. Historically, Ultramarine pigment was derived from lapis lazuli, making it a highly prized and expensive color, used primarily by masters of the arts. This color is not very common in everyday life. Due to its dark tone, it can evoke feelings of calm and introspection.
The hex color #090794, also known as Ultramarine, presents significant accessibility challenges, especially in web design. Its dark hue results in very low contrast against typical light backgrounds, making text and other elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, it's recommended to pair this color with very light colors such as white (#FFFFFF) or very light grays for text and interactive elements. Using tools to check contrast ratios can help ensure compliance with accessibility standards. Also, avoid using this color for crucial information or actions without sufficient contrast. Consider providing alternative high-contrast themes or allowing users to customize colors to meet their individual needs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine (#090794) can be employed to create a sense of depth and sophistication. It is particularly effective for headers, backgrounds, and accents, especially when aiming for a classic or nautical theme. However, care must be taken to ensure readability by pairing it with light-colored text and interactive elements. This color can evoke feelings of trust and stability, making it suitable for websites related to finance, education, or technology. It should be used sparingly in large blocks of text due to its low contrast on standard white backgrounds. Consider using it in combination with other shades of blue or complementary colors to enhance visual appeal and maintain accessibility.
Interior Design
In interior design, Ultramarine (#090794) can serve as a bold accent color, bringing a touch of drama and elegance to a space. It works exceptionally well in rooms with ample natural light, where its depth can be fully appreciated. Consider using it for accent walls, upholstery, or decorative accessories like cushions and artwork. When incorporating Ultramarine, balance is crucial; pair it with neutral colors such as white, gray, or beige to prevent the space from feeling too dark or overwhelming. This color can evoke a sense of calm and sophistication, making it suitable for bedrooms, living rooms, or studies. It can also be effectively combined with metallic accents like gold or silver for a luxurious touch.
Beauty and Fashion
In the beauty and fashion industry, Ultramarine (#090794) can be used in eye shadows, eyeliners, or nail polish to add a pop of color and a touch of mystery. It can also be featured in clothing designs, especially in evening wear or formal attire, to exude elegance and sophistication. However, it's important to consider skin tones and overall color palettes when incorporating Ultramarine into makeup or fashion looks. Because of the intensity of the hue, it should be used thoughtfully, possibly as an accent piece or as part of a more complex pattern. In cosmetic packaging, Ultramarine can convey luxury and high quality, enhancing the perceived value of the product. Remember to balance the boldness of Ultramarine with neutral or softer shades to create a harmonious and stylish look.