Ultramarine
General Information about Ultramarine
Ultramarine (#0900A3) is a deep, saturated blue color that sits towards the violet end of the blue spectrum. Historically, ultramarine pigment was derived from the precious gemstone lapis lazuli, making it an expensive and highly prized color, often associated with royalty and religious figures. In modern color theory, #0900A3 is defined by its RGB (Red, Green, Blue) values of Red: 9, Green: 0, Blue: 163. This translates to a very low red and green component with a dominant blue component. Its hexadecimal code is a standard representation used in web design and digital applications. The color exudes a sense of depth, mystery, and sophistication and is known to evoke feelings of calmness and stability.
The color #0900A3, a deep ultramarine, presents significant accessibility challenges, primarily due to its low luminance. When used as a background color, it demands very light text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular). This ratio is crucial for users with visual impairments. Using online contrast checkers is highly advised to verify compliance with WCAG guidelines. Furthermore, avoid using this color for essential interactive elements like links or buttons without clear visual cues, as users may struggle to identify them. Thoughtful consideration of text size, weight, and surrounding elements is vital to make content accessible to all users. For optimal accessibility, consider pairing it with colors from the yellow spectrum.
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Digital Color Formats
Alternative colors
Applications
Web Design, Beauty, Fashion and Interiour
Ultramarine, with its depth and richness, is ideal for creating a sense of sophistication and trust in web design. It's well-suited for websites in the finance, technology, and legal sectors. In beauty and fashion, it can represent elegance and mystery, often seen in eyeshadow palettes, nail polish collections, and evening wear. Interior designers might use it as an accent color in a living room or bedroom to add a touch of drama. Consider its ability to bring a sense of the night sky or the deep ocean into your space.
Branding and Marketing
Ultramarine, with its historical significance and association with royalty and artistic expression, finds application in branding and marketing. The color evokes feelings of trust, authority, and sophistication. Companies aiming to project a reliable and high-quality image may incorporate this color into their logos, website designs, and marketing materials. It is particularly effective in industries such as finance, technology, and education, where establishing credibility and conveying a sense of professionalism is crucial.
Educational Resources
Ultramarine, reminiscent of the deep ocean and night sky, finds application in educational resources. This color is very effective when used in subjects such as astronomy, marine biology, or history. This particular color will engage and educate students.