Endeavour
General Information about Endeavour (#085BA8)
The color #085BA8, also known as Endeavour, is a deep, slightly desaturated blue hue. In the RGB color model, it is composed of 0.03% red, 35.69% green, and 65.88% blue. In the CMYK color model, it consists of 99% cyan, 46% magenta, 0% yellow, and 34% black. This color is often associated with stability, trust, and sophistication. It has a calming effect and is frequently used in corporate branding and web design to convey professionalism and reliability. The name 'Endeavour' suggests a sense of aspiration and determination, making it a popular choice for companies aiming to project a strong and dependable image. Its hex code, #085BA8, can be used in HTML and CSS to specify this exact shade of blue.
The Endeavour color (#085BA8) presents a moderate contrast against a white background, but careful consideration is needed to ensure sufficient readability. For text, larger font sizes or bold weights can help improve legibility. When used as a background color, pairing it with light-colored text, such as white or a very pale yellow, is recommended. In interface design, avoid using this color for crucial interactive elements without proper contrast, as it might not meet accessibility standards for users with visual impairments. Testing the color combination with accessibility tools is crucial to ensure compliance with WCAG guidelines, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Enhancements like text shadows or borders can further improve readability in specific contexts. Remember that context and font size play a significant role in perceived contrast.
Shades
Digital Color Formats
Alternative colors
- #337ab7
A slightly lighter shade of blue that offers a similar aesthetic while potentially improving contrast against dark backgrounds.
- #003366
A darker shade of blue that provides a stronger visual impact and better contrast against light backgrounds.
- #1e90ff
A more vibrant blue for use on interactive elements, that calls more attention to the user.
Applications
Website Design
Endeavour (#085BA8) can be effectively used in website headers and footers to establish a professional and trustworthy brand image. Its calming yet sophisticated nature makes it suitable for financial institutions or corporate websites. It can also be used for call-to-action buttons when paired with a contrasting color, such as yellow or white, to attract user attention. Incorporating this color in website navigation menus provides a consistent and user-friendly experience. The color helps improve the overall look and feel of the website, increasing user retention.
Interior Design
In interior design, Endeavour can be applied to accent walls in living rooms or bedrooms to create a serene and relaxing atmosphere. It complements natural light and pairs well with neutral furniture tones like beige or gray. This color can also be used for upholstery in sofas or chairs to add a touch of elegance. It combines harmoniously with metallic accents such as gold or silver. The color adds a touch of sophistication to the space, improving the overall mood of the home.
Fashion Design
Endeavour (#085BA8) can be used in fashion design to create sophisticated and professional looks. It is often used for dresses, suits, and blouses, particularly in corporate settings. The color pairs well with neutral tones such as gray, beige, and white, creating a polished and refined appearance. It can also be used for accessories such as scarves and handbags to add a subtle pop of color to an outfit. The color helps improve the overall look and feel of the attire.