Downriver
General Information
The hexadecimal color #081D4F, often referred to as "Downriver", is a dark shade of blue that evokes feelings of depth, stability, and sophistication. It belongs to the blue color family and is characterized by a low saturation, making it appear subdued and serious. In the RGB color model, #081D4F is composed of 3.14% red, 11.37% green, and 31% blue. This color is commonly used in various design applications to convey professionalism, trust, and a sense of calm. Its hex code makes it simple to implement across digital platforms. Due to its dark nature, it’s typically paired with lighter colors to ensure readability and visual balance.
The hex color #081D4F, also known as Downriver, presents certain accessibility challenges, primarily due to its dark nature. When used as a background color, it necessitates very light text to ensure sufficient contrast for readability, ideally achieving a contrast ratio of at least 4.5:1 as recommended by WCAG guidelines. Using lighter shades of grey or white as foreground text is advisable. Conversely, as a text color, it requires a light background. The darkness of #081D4F can pose issues for users with low vision or color blindness if contrast is not carefully considered. Ensure that interactive elements using this color have distinct visual cues beyond just color to meet accessibility standards. Testing with accessibility evaluation tools is recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #081D4F can be used for website headers and footers to create a sense of depth and professionalism. It can also serve as a background color for call-to-action buttons when paired with contrasting text. However, due to its darkness, it should be used sparingly for large areas of text. Dark blues like #081D4F are often used in finance or security related websites to invoke trust. It can be combined with lighter blues and grays to make a visually appealing design.
Interior Design
In interior design, #081D4F can be applied as an accent wall color in living rooms or bedrooms to create a cozy and intimate atmosphere. It works well with natural wood tones and metallic accents like gold or brass. Consider using this color for upholstery on sofas or accent chairs. In corporate environments, #081D4F can be used in waiting rooms to achieve a formal, trustworthy look.
Fashion
In fashion, #081D4F can be used for evening wear, such as dresses or suits, providing a sophisticated and elegant look. It pairs well with silver or gold accessories. Consider using this color for formal outerwear. It is commonly used in corporate atire such as suits and ties, often paired with white or light grey shirts.