Tangaroa
General Information about Tangaroa
The hexadecimal color #081C3F, known as Tangaroa, is a dark, muted shade of blue, evoking feelings of depth, stability, and sophistication. Named after the Māori god of the sea, it carries a sense of power and tranquility. In color psychology, dark blues are often associated with trust, intelligence, and security, making Tangaroa a popular choice for brands and designs aiming to project these qualities. It's a versatile color that can be used to create a sense of calm and order, or to add a touch of elegance and mystery. Its dark undertones make it an ideal background for highlighting brighter colors, allowing them to pop and draw attention. The color is composed of 3.14% red, 10.98% green and 24.71% blue.
The color #081C3F, also known as Tangaroa, presents some accessibility challenges due to its dark nature. When used as a background color, sufficient contrast with text is crucial for readability. A light-colored text, such as white or a very pale yellow, is recommended to ensure the contrast ratio meets WCAG (Web Content Accessibility Guidelines) standards, ideally a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. When used for interactive elements like buttons or links, consider providing additional visual cues, such as a contrasting border or a hover effect, to enhance usability for users with visual impairments. Avoid pairing it with other dark colors, as this can further reduce contrast and make content difficult to perceive. Careful consideration of color contrast is paramount to providing an inclusive and accessible user experience.
Shades
Digital Color Formats
Alternative colors
- #1a2d51
A slightly lighter shade that maintains the depth while offering better contrast when paired with darker text.
- #263a5f
Offers a similar aesthetic but provides higher contrast, making it a more accessible choice for backgrounds.
- #0a0a0a
A very dark blue, almost black, great for creating contrast with lighter elements.
Applications
Web Design
Tangaroa, with its deep, sophisticated hue, finds a natural home in website headers and footers, offering a sense of gravitas and professionalism. It also serves as an excellent choice for call-to-action buttons when paired with a contrasting color, ensuring they stand out. Dark mode interfaces benefit from its use, creating a visually comfortable experience for users in low-light environments. In data visualizations, Tangaroa can represent the most significant data points, immediately drawing the viewer's attention. Its depth allows for easy visual layering in user interfaces.
Fashion
In the realm of fashion, Tangaroa evokes a sense of timeless elegance. It is often seen in formal wear, such as evening gowns and suits, providing a sophisticated and understated look. When used as an accent color in accessories like scarves or handbags, it adds a touch of refinement to any outfit. Its neutrality allows it to be paired with a wide range of colors, from vibrant hues to muted tones. This color is also suitable for both genders, adding a gender-neutral appeal.
Interior Design
Tangaroa creates a cozy and calming ambiance in interior spaces. As a wall color in bedrooms or living rooms, it offers a retreat from the world. In furniture upholstery, it provides a classic and refined look, especially when paired with lighter-colored cushions and throws. It can be used effectively to highlight architectural details or to add depth to a room's overall design. It also combines well with metallic or wooden accents.