Ultramarine
General Information about Ultramarine (#080695)
The hex color #080695, also known as Ultramarine, is a deep, rich shade of blue. It belongs to the blue color family and is often associated with feelings of trust, loyalty, and intelligence. In the RGB color model, #080695 consists of 3.14% red, 2.35% green, and 58.43% blue. In the CMYK color model, it is composed of 95% cyan, 97% magenta, 0% yellow, and 42% black. Ultramarine has a wavelength of approximately 464 nm. It has historical significance, as it was originally derived from the gemstone lapis lazuli, making it a highly valued pigment in art. This color has been used for centuries in painting and decorative arts to depict scenes and invoke feelings of majesty.
The hex color #080695, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its extremely dark hue results in very low contrast against lighter backgrounds, making text and other elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are crucial for ensuring readability. To improve accessibility, consider using #080695 sparingly, primarily as an accent color. When used for text or interactive elements, pair it with very light colors like #FFFFFF or #F0F0F0 to meet the contrast requirements. Testing with accessibility tools is highly recommended to ensure compliance and provide an inclusive user experience. Alternative color combinations should be explored to achieve both aesthetic appeal and accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
In branding, #080695 can evoke feelings of trust, security, and sophistication. It's well-suited for financial institutions, technology companies, or businesses aiming to project a stable and reliable image. The deep ultramarine can be used in logos, websites, and marketing materials to create a consistent and recognizable brand identity. Consider pairing it with complementary colors like gold or yellow to create visual interest and balance. However, be mindful of accessibility guidelines when using it for text or interactive elements, ensuring sufficient contrast for all users.
Fashion and Interior Design
In fashion, #080695 exudes elegance and formality. It can be used in evening wear, formal suits, or accessories to create a sophisticated and refined look. The deep ultramarine pairs well with metallic accents like silver or gold, as well as neutral colors like black, white, or gray. It is also a color often associated with royalty. In interior design, #080695 can be used as an accent color in a room to add depth and drama. Consider using it on walls, furniture, or decorative accessories to create a luxurious and inviting space.
Webdesign
In web design, ultramarine can be used for navigation bars, headings, or call-to-action buttons. It is important to ensure sufficient contrast between the ultramarine and the background color to ensure readability and accessibility. Darker shades such as #080695 work well for elements that require less visibility. Consider pairing ultramarine with lighter, more contrasting colors.