Ultramarine
General Information about Ultramarine
The color #080591, also known as Ultramarine, is a deep and intense shade of blue. It belongs to the blue color family and is characterized by its high saturation and relatively low brightness. In the RGB color model, it is composed of 3.14% red, 1.96% green, and 56.86% blue. Its CMYK values are 94% cyan, 97% magenta, 0% yellow, and 43% black. Ultramarine is often associated with depth, stability, and sophistication. It's a color that can evoke feelings of calmness and trust, making it a popular choice for various applications across design and art. It is a color mostly used in the creative industries and in modern digital design.
The color #080591, a deep ultramarine, presents significant accessibility challenges. Its low luminance value of approximately 1 means it will offer very poor contrast when used against standard light backgrounds like white (#FFFFFF). According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. Using #080591 for text on a white background would fail WCAG AA and AAA compliance. To improve accessibility, pair #080591 with much lighter colors such as #F0F0F0 or #FFFFFF for background elements or use it very carefully for large graphical elements where text contrast is not an issue. Consider using tools like contrast checkers to ensure your color choices meet accessibility standards, ensuring inclusivity for all users. Also, the color can be combined with very vibrant colors such as yellow, orange or cyan for graphical elements such as icons, logos or buttons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #080591 can be employed to create a sophisticated and calming atmosphere, especially in layouts for educational platforms or financial institutions. Its deep hue evokes trust and stability, making it suitable for backgrounds, headers, or accent elements. When implementing this color, ensure that the text color used in conjunction provides sufficient contrast to guarantee readability and optimal user experience. Carefully consider the target audience and the overall message you want to convey when incorporating #080591 into your design palette.
Fashion
In the realm of fashion, ultramarine #080591 can be incorporated to create a bold and elegant statement. This color is most suitable for evening gowns, suits, or as an accent color in accessories such as scarves or handbags. When styling with #080591, consider pairing it with neutral colors to allow the ultramarine to stand out, or combine it with complementary colors for a vibrant and eye-catching aesthetic. The application of #080591 in fashion can range from subtle sophistication to high-impact allure.
Logo Design
Ultramarine, denoted by the hex code #080591, is also well suited for use in logo design, branding and marketing material. It is a bold color and therefore perfect for companies who want to communicate their message loud and clear. It is also well suited for logos that symbolize trust, innovation and growth. However, it is best to use the color in a sleek and minimal design, and pair it with more neutral colors such as white or light grey to create a more balanced look. Also make sure to create a good amount of contrast with any font- or other graphical elements in your design.