Ultramarine
General Information About Ultramarine
Ultramarine, represented by the hexadecimal color code #080395, is a deep, vivid shade of blue. Historically, the name 'ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally imported from mines in Afghanistan. This color is associated with royalty, intellect, and stability. In color psychology, ultramarine blue can evoke feelings of calmness and serenity, making it a popular choice for branding and design where trust and reliability are key. The color is often used to represent depth, wisdom, and confidence. Its rich hue makes it a powerful visual element, capable of adding sophistication and elegance to various applications, from digital interfaces to physical products.
The color #080395, a deep ultramarine, presents significant accessibility challenges, especially concerning color contrast. When used as a background, it requires very light text (ideally white or near-white) to ensure readability, meeting WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Insufficient contrast can make content difficult or impossible to perceive for users with visual impairments, including those with low vision or color blindness. In user interface design, avoid using #080395 for critical interactive elements without careful consideration of contrast. Providing alternative high-contrast themes can improve accessibility for a wider range of users. It's essential to use tools to test color contrast and ensure compliance with accessibility guidelines to avoid excluding users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, ultramarine can serve as an accent color to draw attention to key elements such as calls-to-action or headings. Its depth evokes trust and stability, making it suitable for financial or corporate websites. Consider using it sparingly alongside lighter, more neutral colors to avoid overwhelming the user. Ultramarine can be effectively implemented in website headers, footers, or as a background for informational banners. Pair with accessible contrasting colors for text and interactive elements to ensure usability.
Interior Design Accent
In interior design, #080395 can be used to create a sophisticated and calming atmosphere. It works well in bedrooms, studies, or libraries, where a sense of tranquility is desired. Ultramarine can be applied as an accent wall color, or incorporated through furniture and accessories such as cushions, rugs, or artwork. When using such a dark shade, it's important to balance it with lighter colors and good lighting to prevent the space from feeling too enclosed or gloomy. Consider pairing it with creams, whites, or light grays for a balanced aesthetic.
Branding and Visual Identity
Ultramarine's rich color is well-suited for creating striking and memorable visual identities for brands that want to convey trustworthiness, stability, and sophistication. It can be used in logos, marketing materials, and packaging to establish a strong brand presence. Ultramarine pairs well with metallic accents like gold or silver, further enhancing its luxurious appeal. Consider using it in combination with clean, modern typography to create a cohesive and professional brand image.