Ultramarine
General Information about Ultramarine (#08009B)
The color #08009B, commonly known as Ultramarine, is a deep, vibrant shade of blue. It belongs to the blue color family and is often associated with depth, stability, and trust. In the RGB color model, it is composed of 3.14% red, 0% green, and 61.18% blue. The name 'Ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally derived from the mineral lapis lazuli, imported from distant lands. Historically, Ultramarine was a highly valued pigment used in paintings, particularly during the Middle Ages and Renaissance. Its rarity and brilliance made it more expensive than gold, reserving its use for important figures and religious iconography. Today, synthetic versions of Ultramarine are widely available, making it accessible for various applications, including digital design, printing, and textiles.
The hex color #08009B, also known as Ultramarine, presents some accessibility challenges, particularly when used as a foreground color against a white or light background. Due to its low lightness value, the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended levels for text legibility. Specifically, for small text, a contrast ratio of at least 4.5:1 is recommended, and for large text (14pt bold or 18pt regular), a ratio of 3:1 is required. When using Ultramarine, it is crucial to ensure sufficient contrast. To improve accessibility, consider pairing it with lighter shades of yellow, white, or other high-contrast colors. Alternatively, using Ultramarine sparingly for decorative elements rather than essential text can mitigate accessibility issues. Testing with accessibility evaluation tools is recommended to verify compliance with WCAG standards. When used with other colors, consider their combinations, use a color combination tool to check the contrast of the color with black or white.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast against white backgrounds while maintaining a similar aesthetic.
A more vibrant blue that can be used to draw attention to specific elements on a page.
A lighter and brighter blue alternative that improves readability when used as text color on white backgrounds, ensures WCAG compliance, and provides a modern look for user interfaces.
Applications
Brand Identity
Ultramarine can be used as a primary brand color to convey trust, stability, and professionalism. Its deep blue hue is suitable for logos, websites, and marketing materials, establishing a strong and reliable brand identity. This application reinforces the brand's image of dependability and expertise, making it ideal for financial institutions, technology companies, and corporate entities seeking to project a trustworthy persona. Using Ultramarine consistently across different platforms can improve brand recognition and customer loyalty.
Web Design
In web design, Ultramarine can be used for headings, buttons, and navigation menus to create a visually appealing and engaging user interface. Its rich color helps to draw attention to important elements and improve the overall user experience. When combined with lighter accent colors, Ultramarine can create a balanced and modern design that enhances usability and aesthetics. Applying Ultramarine strategically can guide users through the website, making it intuitive and enjoyable to navigate.
Interior Design - Bathrooms
Ultramarine, with its association to water and relaxation, can be effectively utilized in the interior design of bathrooms. It adds a calming and refreshing element, creating a serene ambiance. The deep blue hue can be incorporated through wall paints, tiles, or accessories like towels and shower curtains. This provides a soothing environment for relaxation and self-care. Accenting Ultramarine with lighter colors such as white or pale gray can create a balanced and harmonious atmosphere, enhancing the overall spa-like experience in the bathroom.