Blue Lagoon
General Information about #077491
The hexadecimal color code #077491 represents a shade of blue-cyan, often referred to as "Blue Lagoon." In the RGB color model, it is composed of 2.75% red, 45.49% green, and 56.86% blue. In the CMYK color model, it consists of 95% cyan, 20% magenta, 0% yellow, and 43% black. This color is often associated with tranquility, serenity, and depth, reminiscent of the ocean or a calm lagoon. It is a cool color that can evoke feelings of stability and trustworthiness. The color is mostly used in webdesign as accent color or in the background. The hex code is used in HTML, CSS and other web technologies to specify the color of elements.
The hex color #077491, also known as Blue Lagoon, presents some accessibility challenges primarily due to its low luminance. When used as a foreground color for text, it requires careful consideration of the background color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Pairing #077491 with a light background color is essential to meet these standards. Using online contrast checkers can help determine if the color combination provides adequate readability. Additionally, avoid relying solely on color to convey important information; supplement with text labels or icons. For users with color vision deficiencies, the color may appear different, further emphasizing the importance of contrast and redundant cues.
Shades
Digital Color Formats
Alternative colors
- #2a9fd8
A slightly lighter shade, offering better readability while maintaining a similar aesthetic.
- #054a66
A darker variant that provides enhanced contrast against light backgrounds.
- #548693
A more desaturated color can be less straining on the eyes, especially in large blocks of text, while still evoking the feeling of a lagoon.
Applications
Web and UI Design
In web design, #077491 can be used for website headers or footers to create a calming and professional ambiance. It's well-suited for sites in the environmental or marine industries. In UI design, the color can serve as the primary color for call-to-action buttons, particularly if a light or neutral background is used to ensure sufficient contrast. Its calming nature also makes it suitable for use in health and wellness applications where a sense of tranquility is desired.
Interior Design and Fashion
In interior design, Blue Lagoon (#077491) can serve as an accent color to bring a touch of serenity into a room. It could be used on an accent wall, throw pillows, or decorative items. Its calming presence works well in bedrooms or bathrooms to create a spa-like atmosphere. It can be combined with neutral colors like white, gray, or beige, or with natural materials like wood and stone, to create a balanced and harmonious space. In fashion, #077491 can be used for scarves, dresses or as a subtle accent for accessories.
Branding
Blue Lagoon evokes feelings of tranquility and serenity, making it an excellent choice for branding materials in industries that want to convey trustworthiness and calmness, such as healthcare, finance, or environmental organizations. The color could be incorporated in logos, business cards, and marketing collateral to create a cohesive and professional brand identity. Its association with water makes it particularly suitable for companies involved in marine activities or water conservation initiatives. It can also be used as a background color for presentations.