Allports
General Information
The hexadecimal color #0770AD, also known as Allports, falls within the blue color spectrum. It is composed of 0.78% red, 43.92% green, and 67.84% blue. In the RGB color space, it represents a relatively low intensity of red and a higher intensity of green and blue, resulting in its characteristic deep blue hue. This color is frequently used in web design, graphic design, and branding to convey feelings of trust, security, and professionalism. The color is quite versatile, making it appropriate for many different uses. Its visual appearance is influenced by surrounding colors and lighting conditions, which can alter the perceived saturation and brightness.
The color #0770AD, also known as Allports, presents some accessibility challenges, especially when used as a foreground color against a background that is too similar in luminance. Its relatively low lightness value means that it requires careful consideration to ensure sufficient contrast for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #0770AD for text or interactive elements, it's crucial to test the contrast ratio against the chosen background color using accessibility tools. If the contrast is insufficient, consider adjusting either the foreground or background color to meet accessibility standards. Using a lighter background color or a brighter foreground color would be advisable to enhance readability and usability for all users, including those with low vision or color blindness. Remember that providing proper color contrast is not only a best practice, but it is essential for inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0770AD can be used for primary buttons to create a sense of importance, call-to-action elements that guide users through the website, and headings to introduce sections and topics. It works well in navigation menus to highlight active links or important areas of a website. To create contrast, it should be paired with lighter colors for text or background elements, ensuring accessibility and readability for all users. The color evokes feelings of professionalism and reliability. The color can be used to emphasize important information and create a clear visual hierarchy.
Interior Design
In interior design, #0770AD can be applied as an accent color to create a calm and sophisticated atmosphere. It works well on accent walls, decorative pillows, or furniture pieces. It complements neutral colors like grays, whites, and beiges, adding a subtle pop of color without overwhelming the space. The color promotes feelings of serenity and stability. Combining it with warmer tones, like soft yellows or light oranges, can create a balanced and inviting environment, ideal for living rooms or bedrooms. It is suitable for creating a relaxing environment.
Fashion
In fashion, #0770AD is suitable for creating timeless and elegant outfits. It is perfect for formal dresses, suits, or accessories like scarves and handbags. It pairs well with neutral colors, like black, white, or gray, as well as complementary colors like coral or mustard yellow. This color can evoke feelings of sophistication and confidence. Using it in work attire can create a professional appearance, while incorporating it into casual wear can add a touch of elegance. Its versatility makes it a valuable addition to any wardrobe, offering options for both formal and informal settings.